Associate Brand Director

Company Overview:

We are a fast-growing, innovative company that is revolutionizing global health.  At Vireo Systems and pH-D you will be on the ground-floor of an exciting fast-growing company that focuses on its core values and is passionate about improving the lives of people and pets by delivering premium, health products through world-class research innovation and manufacturing.  

Position Summary:

The Associate Brand Director is responsible for leading brand strategy and driving growth for ConCret®, a creatine-based health and wellness supplement brand. This role owns brand planning, innovation, and go-to-market execution across channels, working closely with cross-functional partners to translate consumer insights and data into impactful marketing strategies. This role will lead the end-to-end innovation process from white space identification through launch and oversees core brand initiatives including advertising, promotions, content strategy, and annual brand planning. This role manages a team of two and plays a critical role in shaping the future of the ConCret brand.

Role and Responsibilities:

• Develop and execute brand plans and go-to-market strategies that define positioning, messaging, and strategic priorities while aligning consumer insights and business objectives
• Lead new product development from ideation through launch, including white space identification, product concept development, and integrated marketing plans to achieve business and financial goals
• Create 3-5 year innovation and renovation roadmap, overseeing milestones and execution
• Retail, Shopper & Category Insights: Partner with Sales and Digital Marketing to analyze performance drivers, category trends, and growth opportunities, supporting customer-specific strategies with actionable insights
• Monitor market, wellness, and performance trends and translate insights into actionable business recommendations
• Analyze brand and competitive performance data to identify growth opportunities, optimize marketing investment, and improve efficiency
• Manage the marketing budget, assist with Brand P&L management
• Partner with internal and external creative partners to develop packaging, campaigns, and brand expression, ensuring all creative aligns with brand strategy and resonates with the target consumer
• Own and develop the Marketing Calendar with input from cross functional marketing partners and external agencies
• Work with the Digital Marketing Team Manager to ensure monthly content calendar is on message and strategy
• Lead communication brief development and manage agency relationships to deliver high-quality, on-strategy campaigns and launches
• Lead, mentor, and develop a team of two, including hiring, onboarding, performance management, goal setting, and ongoing coaching
• Establish clear roles, workflows, and performance expectations to ensure alignment, accountability, and effective execution
• Foster a high-performing, collaborative, and growth-oriented team culture that encourages creativity, development, and continuous improvement
• Identify evolving talent needs and contribute to future team structure and capability planning
• Other assigned duties as needed

Requirements:

• 8 -10 years of related experience in CPG brand management, preferably within supplements, wellness, or performance-focused brands
• Bachelor’s degree in Marketing or related field (preferred)
• Strong understanding of the CPG space, including competitive strategies, marketing trends, consumer research, and marketing best practices. Familiarity with regulated or science-backed products is a plus
• Ability to think strategically to drive long-term brand growth, then translate and execute into an impactful marketing initiative
• Proven ability to translate consumer insights and data into effective brand and marketing strategies
• Strong analytical skills with the ability to measure performance, evaluate campaign effectiveness, and guide decisions with data
• Strong presentation and communication skills with the ability to influence cross-functional partners and senior stakeholders
• Self-starter mindset with a bias toward action, accountability, and continuous improvement
• Highly organized, able to manage multiple initiatives simultaneously while meeting timelines and budgets
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher, Outlook); NetSuite (a plus)
• Travel for this role may be required up to 30%

Physical Demands / Work Environment:

• Must be able to sit/stand for 8 hours
• Walking, bending, light lifting to 25 lbs

 Compensation Benefits: 

• Base salary bonus based on company and personal performance 
• Medical, Dental, Vision and Supplement Insurance (with company assistance) 
• 401(k) with company match 
• Paid Time off, Paid Holidays