Media Buyer | Programmatic Manager

Viqtory seeks a Media Buyer who is both a strategist and a hands-on performance marketer - ready to directly shape our lead generation and user acquisition efforts across our core brands: Military Friendly, G.I. Jobs, Vetrepreneur, and Military Spouse.

This role is responsible for managing cross-channel paid media campaigns focused on generating high-quality leads, driving conversions, and optimizing ROI. The Media Buyer will leverage data-driven insights, AI-supported tools, and industry expertise to plan, execute, and scale campaigns across Programmatic, Native, Display, Search, and Social platforms.

The ideal candidate has a proven track record of managing high-volume campaigns, $1M budgets, understanding performance data at a granular level, and continuously improving cost-efficiency through testing and optimization. You will work closely with our Creative, Acquisition, and Automation teams to ensure that every dollar spent delivers measurable growth for both B2B and B2C objectives.

Responsibilities

• Own end-to-end paid media strategy and execution for Viqtory's portfolio of brands - Military Friendly, G.I. Jobs, Vetrepreneur, and Military Spouse with a focus on lead generation and user acquisition.
• Plan, launch, and optimize performance-based campaigns across Native (Taboola, Outbrain, Revcontent), Programmatic, Display, Search, and Paid Social (Google, Meta, LinkedIn, TikTok, YouTube).
• Manage campaign budgets and pacing to ensure efficient spend and maximize ROI against CPL and SQL targets.
• Collaborate with Creative and AI Content teams to test new ad angles, creative variations, and audience messaging to achieve breakthrough performance.
• Develop and maintain media plans that define audience targets, cost projections, and performance benchmarks across verticals.
• Analyze and interpret campaign data using tools such as Google Analytics, Looker Studio, and Power BI to make informed optimization decisions.
• Partner with LifecycleAutomation Director to ensure alignment between paid media efforts and funnel conversion optimization.
• Continuously test and scale winning campaigns while deactivating underperformers based on CTR, CVR, and ROAS benchmarks.
• Identify and expand new traffic sources -Native, Programmatic, and Partner Networks to diversify lead flow and reduce acquisition dependency.
• Collaborate with the CommunityEngagement Growth Manager to align paid and affiliate strategies, avoiding audience overlap and maximizing conversion efficiency.
• Forecast and model campaign performance to achieve lead, SQL, and revenue goals; provide CPC, CPL, and ROI projections.
• Monitor compliance and brand safety, ensuring ad placements and creative executions adhere to Viqtory's brand and regulatory standards.
• Deliver performance reporting with actionable insights and optimization roadmaps.
• Document learnings and best practices, contributing to Viqtory's evolving Paid Media Playbook for ongoing scale and training.

Key Accountabilities

• Lead Generation Efficiency - Manage and optimize paid media campaigns to drive high-quality leads at or below target CPL.
• Conversion Growth - Increase SQLs and Returning Users through audience targeting, landing page optimization, and creative testing.
• BudgetROI Performance - Maintain disciplined budget management, ensuring optimal spend allocation and measurable profitability.
• Cross-Channel Integration - Coordinate paid media strategy with Affiliate, Organic, and Automation workflows for unified funnel performance.
• Data AccuracyReporting - Deliver precise, transparent campaign reporting and actionable analytics to drive decision-making.
• InnovationExpansion - Evaluate and scale emerging platforms, partners, and ad technologies that strengthen Viqtory's acquisition ecosystem.

Core Values

Think Growth - A growth mindset is our world view; the lens through which we look at all things. We appreciate where we are, but we envision a better future state. Growth is not an end state. It is a journey path. Growth is, by definition, change. We don't fear change. We don't accept it. We create it.

Keep Score - We get what we measure. This is the active management tool we use to achieve growth. Managing has four distinct phases. We clearly Define KPIs, accurately Report those KPIs, Analyze to identify causes, trends and opportunities and Act on our analysis (DRAA). We are accountable for our results.

Work Disciplined - Time is our most valuable resource to achieve growth. We are intentional with its use. We schedule priorities. We don't prioritize schedules. We automate routine tasks. We systematize repeatable processes and routines. We favor action over reaction.

Be Curious - Work is solving problems. Curiosity is the fuel that finds ways to solve problems. It comes from asking why and why not, seeking a broad perspective, being well-read, finding best practices and applying leading technologies.

Serve Others - We win when we serve our stakeholders: fellow employees, the military community and our customers. Service is not a buzzword. It is an active work process. It means fully understanding stakeholder wants, needs and problems, working with grit to meet those expectations and soliciting feedback on how well we did.

Qualifications

• 5 years of hands-on media buying or acquisition management experience across multiple channels (Programmatic, Native, Display, Search, and Social).
• Proven track record managing high-budget, performance-driven campaigns with measurable CPL and ROI results.
• Strong understanding of conversion tracking, analytics, attribution modeling, and campaign optimization techniques.
• Proficiency with ad platforms and tools including Google Ads, Meta Ads Manager, LinkedIn Ads, Taboola, Outbrain, and Revcontent.
• Experience with BI and analytics tools (Looker Studio, Power BI, Tableau, or equivalent).
• Working knowledge of Google Analytics 4 and UTM tracking best practices.
• Strong analytical and quantitative abilities with the capacity to interpret large data sets.
• Excellent project management, communication, and organizational skills.
• Ability to collaborate cross-functionally and work autonomously in a fast-paced, performance-oriented environment.

Bonus: Experience in performance marketing for lead-gen or membership-based ecosystems, particularly within e-commerce, education, or franchise sectors.