What are the responsibilities and job description for the Head of eCommerce position at Viome?
Viome is a pioneering health technology company using advanced RNA sequencing, AI, and
systems biology to empower individuals to take control of their health. Our consumer business
offers at-home intelligence tests and personalized nutrition programs that translate gene
expression and microbiome activity into actionable health insights.
We are on a mission to make illness optional — and we’re looking for a data-driven, customer-
obsessed leader to shape the next generation of Viome’s digital commerce experience.
The Head of eCommerce Experience is responsible for owning Viome.com’s performance
across all digital storefronts and conversion points. This role sits at the intersection of product,
marketing, and technology — combining expertise in UX, merchandising, CRO, and platform
operations to deliver a frictionless and personalized shopping experience that drives revenue
growth, retention, and lifetime value.
You will lead the strategy and execution of site experience, conversion optimization, and
platform performance, partnering cross-functionally to turn Viome’s science into a world-class
eCommerce experience.
Success Metrics
understand and improve human health. You’ll help bring that science to life for millions of
customers — creating digital experiences that empower individuals to live healthier, longer,
and more consciously.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Comp range includes mix of Cash, Equity and Bonus opportunity
At Viome, we are committed to pay transparency and equity. We comply with Washington State's Equal Pay and Opportunities Act (EPOA) and believe in providing fair and equitable compensation to all of our employees.
We believe that transparency in pay is essential to promoting fairness and accountability in our workplace. Therefore, we will provide candidates with the salary range for this position during the interview process. We also welcome and encourage candidates to discuss their compensation expectations with us during this process.
systems biology to empower individuals to take control of their health. Our consumer business
offers at-home intelligence tests and personalized nutrition programs that translate gene
expression and microbiome activity into actionable health insights.
We are on a mission to make illness optional — and we’re looking for a data-driven, customer-
obsessed leader to shape the next generation of Viome’s digital commerce experience.
The Head of eCommerce Experience is responsible for owning Viome.com’s performance
across all digital storefronts and conversion points. This role sits at the intersection of product,
marketing, and technology — combining expertise in UX, merchandising, CRO, and platform
operations to deliver a frictionless and personalized shopping experience that drives revenue
growth, retention, and lifetime value.
You will lead the strategy and execution of site experience, conversion optimization, and
platform performance, partnering cross-functionally to turn Viome’s science into a world-class
eCommerce experience.
Success Metrics
- Site Conversion Rate
- Average Order Value (AOV)
- Subscription Attach Rate
- Site Speed & Uptime
- Gross Revenue from Viome.com
- Redesign Viome.com’s core journey to improve conversion and subscription by 15–20%
- Launch an ongoing CRO and personalization testing program
- Improve site speed and SEO performance to top-quartile benchmarks
- Establish a unified analytics and reporting framework for site experience
- Build the foundation for scalable eCommerce growth across Viome.com
- 10 years of experience in eCommerce, site optimization, or DTC digital experience; health, wellness, or tech experience preferred
- Expertise in Shopify Plus, Loop, Klaviyo, Google Analytics 4, Tag Manager, and CMS tools
- Strong understanding of UX principles, A/B testing, personalization, and data analytics
- Proven success driving measurable growth through site optimization and funnel improvement
- Excellent cross-functional collaboration skills; experience working with creative, product, and engineering partners
- Strategic thinker with hands-on executional capability and a passion for continuous improvement
understand and improve human health. You’ll help bring that science to life for millions of
customers — creating digital experiences that empower individuals to live healthier, longer,
and more consciously.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Comp range includes mix of Cash, Equity and Bonus opportunity
At Viome, we are committed to pay transparency and equity. We comply with Washington State's Equal Pay and Opportunities Act (EPOA) and believe in providing fair and equitable compensation to all of our employees.
We believe that transparency in pay is essential to promoting fairness and accountability in our workplace. Therefore, we will provide candidates with the salary range for this position during the interview process. We also welcome and encourage candidates to discuss their compensation expectations with us during this process.
Salary : $180,000 - $250,000