What are the responsibilities and job description for the Chief Marketing Officer position at Viome Life Sciences?
Viome is on a mission to make illness optional by unlocking the power of RNA, AI, and systems biology to deliver truly personalized health insights and interventions. We’ve built the world’s most advanced diagnostics and consumer health platform — and now we’re scaling the consumer business significantly over the next three years.
We’re looking for a bold, data-driven, and creative Chief of Marketing to lead Viome’s marketing function and transform how millions of consumers engage with their health.
As Chief of Marketing, you will own the entire marketing engine — performance, brand, lifecycle, partnerships, and PR — to drive profitable growth and brand leadership in a crowded health and wellness category. You’ll be both a strategic architect and a hands-on operator, leading a team of marketers while building new capabilities across channels, storytelling, and community.
This role requires a rare mix of science storytelling, performance marketing rigor, and category-building creativity. You’ll translate Viome’s groundbreaking science into a consumer-friendly brand and deliver repeatable, scalable growth.
\n- Own the marketing P&L: accountable for CAC, LTV, subscription marketing and revenue contribution
- Scale performance marketing: optimize paid media (search, social, programmatic, affiliates) to improve CAC efficiency and scale spend.
- Build a strong brand: elevate Viome from “test kit” to trusted consumer health platform through messaging, campaigns, and partnerships.
- Lead lifecycle marketing: develop CRM, email/SMS, retention, and subscription growth strategies to drive LTV.
- Expand channels: grow influencer, and affiliate programs in partnership with commercial leads.
- Tell the science story: translate diagnostics, RNA, and AI into clear, compelling consumer narratives.
- Lead and grow the team: mentor, recruit, and scale a high-performing marketing org across growth, brand, creative, and lifecycle.
- Cross-functional leadership: work closely with Product, Customer Experience, Sales, and Ops to ensure consistent consumer experiences.
- Be the voice of the customer: champion insights, research, and experimentation to refine product-market fit.
- Shape Viome’s reputation: oversee PR, communications, and influencer/ambassador strategies.
- 10–15 years of progressive marketing leadership in high-growth consumer businesses; healthtech, wellness, or DTC subscription strongly preferred; supplements a bonus
- Track record of scaling revenue and brand awarenessDeep expertise in performance marketing, CAC/LTV optimization, and full-funnel attribution.
- Strong brand builder with experience shaping a category, not just competing in one.
- Skilled in lifecycle/retention marketing for subscription or membership businesses.
- Inspiring leader who can build, manage, and scale a world-class marketing team.
- Highly analytical, fluent in data tools, but also a creative storyteller.
- Comfortable in fast-moving, resource-constrained environments (startup or early-stage growth company).
- Bonus: Experience with healthcare compliance, diagnostics, or clinical brand storytelling.
We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other legally protected status. We value diversity, equity, and inclusion, and are committed to creating a workplace that reflects these values.
Salary : $260,000 - $325,000