Assistant Manager, Digital Marketing

Job Title: Assistant Manager, Digital Marketing

Location: DUMBO, Brooklyn (Hybrid) - 4 days in office

Salary Range: $75K-$85K

ABOUT VIOLETTE_FR:

VIOLETTE_FR was founded by makeup artist and beauty expert Violette Serrat, with the mission of celebrating individuality, creativity, and self-expression – balancing au natural minimalism with bold statements to express every beauty mood. Each product and shade was created to complete what’s missing in the market, not compete. The multi-category line of Skincare, Makeup, Fragrance and Hair Care is made with innovative and luxurious formulas that are all vegan, cruelty-free, and made with safe and effective ingredients. Social is a core expression of our brand universe—where education, artistry, and culture meet.

THE ROLE: 

VIOLETTE_FR is seeking a highly motivated and detail-oriented Digital Marketing Assistant Manager to support the execution and optimization of our digital ecosystem across .com, email marketing, SMS, paid media, and analytics. This role will play a critical part in driving performance and growth for our direct-to-consumer business across all digital touchpoints. The ideal candidate is both collaborative and results-driven, working closely with cross-functional marketing partners to ensure seamless execution and efficient workflows. They are highly organized, eager to learn, and thrive in a fast-paced, dynamic environment.

RESPONSIBILITIES:

• Email & SMS
• Plan, brief, build, and deploy email & SMS campaigns (promotional, lifecycle, triggered)
• Collaborate with manager and creative team on content, segmentation, and personalization strategies
• Ensure campaigns are approved, QA’d and deployed accurately and on schedule
• Track and report on performance metrics (open rate, click rate, conversion) and provide insights for optimization
• Paid Marketing
• Partner with creative team and agency partners to support the execution of paid media campaigns across channels (Meta, TikTok, Google/YouTube, Pinterest, etc.)
• Develop clear briefs for paid campaigns, ensuring alignment with brand messaging, business objectives, channel best practices, and performance-driven learnings
• Manage the timely delivery of all campaign assets to our agency partners, ensuring accuracy and adherence to deadlines
• Maintain organized asset libraries and ensure proper naming conventions and usage rights for all paid content
• Coordinate with influencer team to source and manage whitelisted and/or dark posted creator content for paid amplification
• E-Commerce
• Update website content for product launches, promotional campaigns, and other initiatives
• Assist in managing seasonal merchandising & SEO updates for the website and marketplaces (Shop and TikTok Shop)
• Support A/B testing initiatives and monitor site performance while recommending optimizations to improve engagement and conversion
• Analytics
• Support the analysis of digital performance across .com, email, and paid media channels
• Translate data into actionable insights and recommendations

EXPERIENCE & SKILLS:

• 2-3 years of experience in digital marketing, preferably in beauty, luxury, fashion and/or wellness
• Experience with marketing and organizational tools such as Klaviyo, Attentive, G-Suite and Dropbox
• Excellent communication, organization, and collaboration skills
• Strong analytical skills and comfort working with data
• Thrives in a nimble, agile, “roll up your sleeves” environment while maintain high standards for execution