Senior Public Relations Account Executive

Who We Are

Founded in 2010, Violet PR has grown to become one of the top boutique PR firms in the country by helping clients that are making a positive impact on the world. The industries we serve include economic development; real estate, architecture and engineering; and social good.

Whether it’s rebranding a city, drawing attention to a revitalized neighborhood, or promoting a new sustainable development, Violet PR helps clients make a difference. Through a combination of news stories, social media and compelling content, our Montclair-based boutique public relations firm helps clients attract more dollars and supporters.

Violet PR has won scores of national and regional awards for PR excellence including “Best Boutique Agency” from PR News, Bulldog Reporter and the Public Relations Society of America (PRSA), and one of Inc. magazine’s “Best Places to Work”. Violet PR is a Certified Woman Owned Business (WBE), a Certified LGBT Business Enterprise, and a PR News Top 100 “Agency Elite” PR Firm.

About the Role

As we continue to grow our organization, we are looking to add a Senior Account Executive to our team!

The Senior Account Executive should be detail oriented and able to coordinate and participate in numerous projects in an organized manner. This role will require at least three days per week in the office and is best suited for someone who has an exceptional work ethic and is motivated to excel in a fast-paced, collaborative and creative environment.

Responsibilities:

• Manage day-to-day account activities; including regular communication with clients, assessment of clients’ needs and priorities, and management of client projects.
• Continuously generate innovative ideas and solutions to effectively meet and exceed client goals and expectations.
• Collaborate with Account Leads, and lead some smaller accounts, serving as the first point of escalation for client issues and challenges.
• Research and write news releases, pitches, fact sheets, media advisories and social media content.
• Utilize advanced pitching techniques and establish strong relationships with national, regional, and trade journalists across various media channels, demonstrating exceptional persuasive skills and strategic thinking to secure high-impact media placements.
• Manage social media, including implementation of social media campaigns for clients on platforms including LinkedIn, Instagram, and X.
• Research target media using Muckrack, ChatGPT, and other tools, with support from the account team.
• Take on a management role in mentoring and coaching junior staff members, providing constructive feedback, guidance, and support to foster their professional growth and elevate their skills in client servicing, media relations, and strategic communications.
• Additional tasks as required.

Knowledge, Skills and Experience:

• 4-5 years of Public Relations agency experience
• Bachelors degree in public relations, communications, journalism or related field
• Track record of securing national and niche media coverage, and experience developing relationships with reporters and influencers
• Outstanding written and verbal communication with knowledge of AP style
• Ability to ideate and create new pitches, thought leadership contributed content, blog posts, and more
• Experience growing social media followings for clients using X, LinkedIn, Instagram, etc.
• Detail-oriented; able to manage multiple projects in an organized manner

Core Competencies

• Drives Results- Consistently uses creative approaches to achieve results, even under tough circumstances
• Collaborates- Building partnerships and working collaboratively with others across the Violet PR team and with client stakeholders to meet shared objectives
• Communicates Effectively- Developing and delivering multi-mode communications that convey a clear understand of the unique needs of different audiences
• Interpersonal Savvy- Relating openly and comfortably with diverse groups of people