Senior Digital Analyst

About us:

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too.

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and we’d never have grown to where we are today without them.

We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.

Overview:

We are seeking a highly analytical and detail-oriented Senior Digital Analyst to join our team. In this role, you will be instrumental in driving data-informed decisions across Digital Product, UX, and Marketing by translating web and customer behavior data into actionable business insights. You will analyze key digital performance metrics—including customer journeys, conversion funnels, engagement trends, and purchase behavior—to identify opportunities that improve the online experience and accelerate growth.

You will also lead the development of dashboards, reporting frameworks, and tracking solutions that empower stakeholders with timely, accurate, and meaningful insights to shape our digital strategy.

Key Responsibilities:

• Digital Analytics & Optimization
  • Analyze on-site customer behavior, traffic trends, and purchase patterns to uncover customer intent, friction points, and growth opportunities.
  • Monitor and optimize key eCommerce funnels, including browse, cart, checkout, and post-purchase experiences.
  • Partner with Product, UX, and Engineering teams to define measurement strategies, tagging requirements, and ensure high-quality data capture.
  • Support A/B testing and experimentation programs by developing hypotheses, assisting with test setup, analyzing results, and recommending next steps.
  • Identify trends and anomalies in performance and proactively communicate opportunities or risks.
• Reporting, Insights & Decision Support
  • Own the creation and delivery of daily, weekly, monthly, and ad hoc reporting across eCommerce performance, including traffic, sales, conversion, product trends, customer behavior, and marketing effectiveness.
  • Build intuitive dashboards and self-service reporting tools using platforms such as Power BI, Databricks, Adobe Analytics, and Excel.
  • Translate complex data into clear executive-level presentations, stories, and recommendations that influence decision-making.
  • Establish scalable reporting frameworks and KPI definitions to improve consistency across teams.
  • Support forecasting, planning, and performance reviews through data-driven insights.
• Enablement & Cross-Functional Partnership
  • Train and support stakeholders on dashboards, reporting tools, and analytics best practices.
  • Collaborate closely with Merchandising, Marketing, Product, Engineering, and Leadership teams to align on priorities and opportunities.
  • Champion a culture of experimentation, measurement, and continuous improvement.

What You Bring:

• Bachelor’s degree in Data Analytics, Business Analytics, Marketing, Statistics, or a related field preferred.
• 2–4 years of experience in digital analytics, eCommerce analytics, or business intelligence, ideally within retail or consumer brands.
• Advanced proficiency in Excel and SQL, with hands-on experience using Adobe Analytics, Power BI, Tableau, GA4, or similar BI/analytics tools.
• Strong understanding of core eCommerce KPIs including traffic, conversion rate, AOV, AUR, UPT, bounce rate, retention, and funnel drop-off metrics.
• Experience with A/B testing and experimentation methodologies, including test design, statistical interpretation, and results communication.
• Strong problem-solving skills with the ability to synthesize large data sets into concise recommendations.
• Excellent communication, presentation, and storytelling skills with experience influencing senior stakeholders.
• Highly collaborative, adaptable, and comfortable working in a fast-paced environment.

Every day will feel this good because:

• We have a fun-spirited entrepreneurial culture filled with truly “good” people
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance
• We have an onsite gym as well as health & financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar