What are the responsibilities and job description for the Public Relations Manager position at vineyard vines?
About Us:
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US
vineyard vines was founded on a state of mind that Every day should feel this good. You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too
Whether in our stores, or at our Harbor Drive headquarters, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees. Our team is our family, and we’d never have grown to where we are today without them
We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about.
Overview:
The Public Relations Manager provides support to the Director of Public Relations (PR) by developing and managing key fashionable and print/online editorial relationships that support the vision and business objectives of vineyard vines.
Key Responsibilities:
- Work in partnership with the Director of Public Relations to drive fashion editorial coverage in print and online
- Build and foster strong relationships with the media on national and regional levels
- Develop PR initiatives that increase brand exposure and product awareness
- Develop and execute press strategies for seasonal feature stories, special events and company projects in addition to product focuses
- Oversee all vineyard vines sample requests for National & Regional Print and Digital titles
- Collaborate with agency and internal teams to plan and execute brand, editor and influencer events
- Manage, develop and maximize the potential of the PR team
- Partner with advertising and marketing, wholesale and retail areas to support communication alignment and ensure consistency of messages
- Coordinate press influencer events and collection previews in regard to press and influencer attendance, correspondence and invitations
- Lead seasonal product walkthrough with editors, identify editorial trends and competitive market information and relate pertinent feedback to key partners
- Provide support to licensee and collaboration partners for seasonal press presentations and/or product launches
- Track relevant departmental budget expenses
What You Bring:
- 5 years of PR or agency experience
- Robust network of media and editorial relationships within the fashion, apparel and lifestyle industry
- Ability to work on competing priorities at the same time
- Able to work with different teams and personalities, and find ways to compromise and do what’s best for the business.
- Excellent communication skills and innovative strategist
- Proficient in Google suite (Excel, Slides, Word)
- Strong attention to detail
- Natural eye for fashion and style
- Ability to make decisions based both on “art and science”
- Comfortable with a fast-paced environment and able to be nimble
Every Day Will Feel This Good Because:
- We have a fun-spirited entrepreneurial culture filled with truly “good” people
- We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
- We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance
- We have an onsite gym as well as health & financial wellness programs to keep you active
- We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar