Marketing Director

Overview
Villas of Holly Brook and Reflections Memory Care is a leading operator of assisted living, and memory care communities in more than 30 locations in Illinois, Indiana, and Florida. We are the residence of choice for more than 1,400 seniors, and the workplace of choice for more than 1,000 employees. We create vibrant communities where older adults can thrive and participate, know that their contributions are valued, and enjoy access to opportunities and support that help them continue making a difference in our world.

Responsibilities
Will lead brand building initiatives through marketing and advertising initiatives across a variety of media channels

Marketing

• Develop and implement a marketing strategy that illustrates an understanding prospective residents’ needs to drive growth
• Direct the creation of marketing collateral, campaign visuals, video content, and branded materials, ensure consistency in visual storytelling across different channels and guide the development of brand guidelines and design systems.
• Oversee the development of clear, engaging, and on-brand content for campaigns, web, email, social media, and internal communications, ensure alignment with Company’s tone, values, and objective
• Review sales trends, marketing plans, and coach Communities to successful outcomes.
• Lead public relations efforts, including media outreach, press releases, and thought leadership opportunities.
• Review analytics to adjust strategies as needed.
• Lead and oversee a team to achieve functional and individual operational objectives and goals. Provide strategic direction, coaching, mentoring, and development opportunities for staff, including overseeing new employee onboarding.
• The ability to communicate information and ideas so others will understand

Qualifications

• Bachelor’s degree in marketing, business or related field from an accredited college or university preferred
• 5 years of experience in marketing or advertising preferred
• Must possess valid driver's license
• Proficiency with computers, Microsoft Office and database systems
• Excellent communication (both written and verbal) and interpersonal skills.
• Ability to pass initial health evaluation as required by State regulation
• Ability to pass Company directed drug screen
• Must pass criminal background check as required by State regulation

Benefits

Benefits for all staff

• DailyPay © (Advanced pay product). Work today, Get paid tomorrow!
• Discount meals while working: $3/meal

Villas of Holly Brook, Reflections Memory Care and Villas of South Park are an equal opportunity employer.