What are the responsibilities and job description for the Senior Technical Product Manager position at Viking?
Job Summary
Reporting to our Director, Digital Product, our Senior Digital Product Manager will take ownership of the user personalized experience initiatives leveraging Adobe Experience Cloud, driving the strategic personalization and optimization of our digital experience. This role is pivotal in understanding our customer journeys and enhancing them through tailored experiences.
This position is included in our hybrid work policy and is required to work in person from our Woodland Hills, CA office every Monday, Wednesday, Thursday.
Key Responsibilities
About Viking
Viking was founded in 1997 and provides destination-focused voyages on oceans, rivers and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person®.
Viking has more than 250 awards to its name, including being rated #1 for Rivers, #1 for Oceans and #1 for Expeditions by Condé Nast Traveler and voted at the top of its categories by Travel Leisure . No other cruise line has ever received these same honors by both publications at the same time.
Reporting to our Director, Digital Product, our Senior Digital Product Manager will take ownership of the user personalized experience initiatives leveraging Adobe Experience Cloud, driving the strategic personalization and optimization of our digital experience. This role is pivotal in understanding our customer journeys and enhancing them through tailored experiences.
This position is included in our hybrid work policy and is required to work in person from our Woodland Hills, CA office every Monday, Wednesday, Thursday.
Key Responsibilities
- Digital Personalization:
- Develop and oversee the execution of personalization campaigns that enhance user experiences and lead to higher engagement and conversions.
- Collaborate with stakeholders to understand different customer segments and create tailored digital experiences for them.
- Lead technical resources in defining and implementing user journey personalization to increase user experience and/or revenue.
- Hands-on development skills to implement Adobe Target A/B tests and user personalized journeys
- Stay updated with the latest features and best practices of Adobe products to ensure Viking’s effective utilization.
- Analyze test results, gather insights, and make data-driven recommendations for improvements.
- Collaboration:
- Work closely with UX/UI designers, engineers, and marketers to ensure seamless implementation of personalized experiences and tests.
- Engage with cross-functional teams to gather insights and feedback, ensuring alignment in digital initiatives.
- Reporting and Insights:
- Regularly report on Adobe Target &/or AJO activities, performance metrics, and the impact on business KPIs.
- Use insights from Adobe Target and other analytics tools to continuously refine and improve digital experiences.
- Bachelor's degree in Computer Science, Business, Marketing, or a related field.
- 7 years of experience in digital product management with a strong focus on personalization and testing.
- Expertise in Adobe Target (or similar platform), including hands-on experience in setting up and optimizing personalization and testing campaigns as well as developing
- Solid understanding of web analytics, user experience design, and digital marketing.
- Strong analytical skills with the ability to make data-driven decisions.
- Highly competitive compensation plan.
- Salary range $135,000-$155,000 annually determined by a myriad of factors including, but not limited to, years of experience, depth of experience, and other relevant business considerations.
- Employees are eligible for annual discretionary bonus.
- 401(k) plan with company match.
- Employee Share Purchase Plan (ESPP) Viking full-time regular employees working in the United States can purchase Viking shares through payroll deductions.
- Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate (some plans are fully paid by Viking).
- Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.
- Opportunity to take a free and/or discounted cruise.
- Highly subsidized gym membership.
- Discounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and too many more discounts to name.
About Viking
Viking was founded in 1997 and provides destination-focused voyages on oceans, rivers and lakes around the world. Designed for experienced travelers with interests in science, history, culture and cuisine, Chairman Torstein Hagen often says Viking offers experiences for The Thinking Person®.
Viking has more than 250 awards to its name, including being rated #1 for Rivers, #1 for Oceans and #1 for Expeditions by Condé Nast Traveler and voted at the top of its categories by Travel Leisure . No other cruise line has ever received these same honors by both publications at the same time.
Salary : $135,000 - $155,000