What are the responsibilities and job description for the Search Engine Optimization Strategist position at VIIRL Marketing?
About VIIRL Marketing
VIIRL Marketing is a cutting-edge agency dedicated to helping clients grow their businesses through innovative marketing strategies and exceptional campaign management. Our team thrives on collaboration, creativity, and delivering unparalleled results for our clients.
Position Overview
This is a full-time on-site position in our North Scottsdale office (DC Ranch).
We’re looking for an SEO Strategist with 2 years of experience to join our team and work directly with our SEO Manager to execute and help expand our organic search program.
You will be responsible for developing and implementing effective SEO strategies for our service industry clients across the United States in competitive markets. You will work across the full SEO process, including technical SEO, on-page optimization, local SEO, content strategy, backlinks, citations, and direct website implementation. The goal is to enhance their online presence, drive organic traffic, and improve search engine rankings in the Search Engine Results Pages (SERPs).
The ideal candidate is someone who understands the fundamentals of SEO and is able to evaluate SEO opportunities, identify which ones are likely to have the greatest impact, and help execute the work correctly.
Key Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive high-quality traffic across multiple client websites
- Conduct detailed keyword research, competitive analysis, search intent analysis, and SERPs to identify ranking and opportunities for growth
- Perform content gap analysis to identify missing or underdeveloped commercial pages
- Optimize on-page SEO elements, including title tags, meta descriptions, headings, page copy, internal links, image attributes, and other on-page elements
- Manage technical SEO audits and collaborate with the development team to fix issues related to site architecture, crawlability, indexation, and site speed
- Analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, and other SEO tools, providing actionable insights and reporting on key metrics
- Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices
- Understand the relationship between websites, Google Business Profiles, local landing pages, citations, and other third-party business information
- Collaborate with other teams, such as paid search, creative, and operations to ensure cohesive and comprehensive marketing strategies
- Manage and execute off-site link-building strategies to increase domain authority and improve the website's backlink profile
- Monitor website performance and implement strategies for improving user engagement and conversion rates
- Ensure SEO initiatives are aligned with overall business goals and digital marketing objectives
- Participate in client facing calls
Qualifications
- Proven experience as an SEO Strategist or similar role
- Strong understanding of SEO best practices, algorithm updates, and web analytics tools (e.g. Google Analytics, Search Console, SEMrush)
- In-depth knowledge of on-page, off-page, and technical SEO strategies
- Proficiency with HTML, CSS, and website optimization practices
- Understanding of backlinks and how to evaluate link quality
- Strong analytical skills and ability to translate data into actionable insights
- Excellent communication, collaboration, and attention to detail
- Ability to work on standard CMS platforms such as WordPress
- Experience with popular SEO tools (Screaming Frog, SEMRush, GA4, GSC)
Pay & Benefits
- Competitive salary based on experience
- Medical, dental, and vision insurance
- 401(k) plan company match
- Short-term & long-term disability
- Paid vacation, sick time, and holidays
- Apple Products – full setup with the latest hardware and software
- VIIRL Sponsored – snacks/lunches/team outings