What are the responsibilities and job description for the Metrics Analyst position at Viderity Inc.?
The contractor will deliver metrics and analytics support to evaluate the effectiveness of NSF’s communications, outreach, and engagement efforts. This includes collecting and analyzing data from digital platforms, media monitoring tools, and stakeholder engagement activities; developing dashboards and reports for leadership; and translating complex data into actionable insights. The contractor will collaborate closely with communications staff to ensure metrics inform strategy, improve performance, and enhance engagement across diverse stakeholder audiences.
· Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
· Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
· Evaluate communication plans, digital engagement campaigns, projects, and products, draft evaluation results in clear report formats for leadership.
· Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
· Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
· Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.
· Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
· Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
· Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation.
• Proven experience as a Proposal Processing Administrative Support or in other similar position.
• Full comprehension of office management systems and procedures.
• Excellent knowledge of MS Office.
• Exemplary planning and time management skills
• Strong written and verbal communication skills
• Conduct research using internal sources in order to write and edit content.
• Gather, develop and check accuracy of information by coordinating with the meeting lead and subject matter experts and program officials.
3-5 years of experience distilling complex and/or technical subjects into plain language for a diverse range of audiences. Bachelors Degree required - Masters Degree Preferred. Public Trust Security Clearance required.