Performance Marketing Manager – In-House MarTech Video SaaS

If you love running ads, scaling winners, and turning tiny tests into explosive results — and you want to do that at a SaaS company built for performance marketers — keep reading.

We’re Vidalytics.com, a video hosting platform made for Video Sales Letters (VSLs), used by top direct response and performance marketers.

Videos hosted on Vidalytics have sold over $3 Billion. We aren’t some brand-awareness fluff factory — we’re ROI or die.

Clients include:

VShred • Frank Kern • USCCA • Jon Benson • Primal Health • Brendon Burchard • Performance Golf • Todd Brown • Perry Belcher • Entrenation • Mike Dillard • Trugenics • Chris Haddad

What You’ll Be Doing (Job Tasks) 😃

(Skills to pay the bills)

• Own ROAS and all key ad performance metrics. Run performance campaigns primarily on Meta (Facebook/IG) but also Google / YouTube 
• Own campaign performance from click to conversion — not just the ads, but how they convert. 
• Collaborate with copywriters, designers, and the CRO team to improve landing pages and funnel flows. 
• Help shape our creative funnel testing roadmap. 
• Analyze weekly data and provide insights that inform copy, creative, and targeting. 
• Create and test ad creatives yourself and collaborate with internal creative team. 
• Own the messaging strategy for VSL funnels and collaborate with copywriters to optimize conversions. 
• Track results obsessively — CAC, CTR, CVR, ROAS, LTV. 
• Manage creative testing lifecycle (hooks, angles, CTAs, formats). 
• Ensure accurate tracking: Meta Pixel, Google Tag Manager, 3rd party custom tracking. 
• Set up and optimize TOF / MOF / BOF campaigns. 
• Run ads to different funnel types: trials, info, book-a-call, etc. 
• Plan and test new acquisition channels where it makes sense (Google Search, YouTube, LinkedIn, etc.) with an eye toward scalable ROI.

Requirements 😃

• You’ve been running Meta Ads for at least 2 years, with budgets at or above $15k/month. 
• You think in ROAS, CAC, LTV, and know how to move those metrics. 
• You have a strong direct response mindset — you care about leads and conversions, not vanity metrics. 
• You understand audience segmentation, behavioral retargeting, and creative iteration. 
• You’re experienced with tracking and attribution — Meta Pixel, CAPI, UTM setup, etc. 
• You’ve worked with or in SaaS, info products, or high-ticket offers. 
• You can collaborate tightly with a creative team to move fast and test constantly.

Nice-to-have 😃 

(Not required, but a plus)

• Experience with Google Search, YouTube, or LinkedIn ads. 
• Can build both low-spend, high-ROI retargeting campaigns and high-spend prospecting campaigns. 
• Familiarity with CRO is a plus — though we’re hiring a dedicated CRO specialist. 
• That might include funnel auditing, test planning, or executing split tests in SiteSpect or similar tools.

Who You Are (Personality Type) 🦁

• You’re, like, supah smart. 
• You’re detail-oriented but pragmatic — you care about precision in tracking, copy, and creative testing, but you don’t get stuck in perfectionism.
• You move fast. You ship tests, learn from the data, and launch again — not because someone is telling you to, but because it’s how you think.
• You think in terms of hypotheses and outcomes — not just tasks.
• You love data — ROAS, CAC, LTV, CTR, CVR — and you let it lead your decision making.
• You’re curious and ask great questions. You wonder: “What if we change the hook?” or “What’s going on post-click?”
• You’re a clear communicator, open to direct feedback, and comfortable giving it too.
• You work well cross-functionally, especially with copy, design, dev, and PMs.
• You’re comfortable owning performance and speaking confidently about results — even when they’re bad.
• You have opinions, but you’re more loyal to performance than ego.

What You’ll Love About Us (Benefits and Perks) 😉

• High performance company culture. You won’t be a cog in a machine. Rather you’ll be a key member of a high performance team that is getting shit done. This is a place to grow and realize your potential, no matter what level you’re at in your career. 
• No office politics. We’re small and flat. There is no bullshit of trying to dance around sensitive topics. Divert resources from other division’s projects. We’re direct, we’re honest, we’re here to accomplish big audacious goals. 
• We value your ideas. At Vidalytics, my door is always open. Need help? Let’s talk! Have a vision for the future of the company? I want to hear it! Think I suck at my job? Help me grow! 
• Rest and relaxation. Employees get 20 days of PTO. 
• Professional development. Want to continue your education? Vidalytics pays for classes, conferences, and more.
• You’re more than an employee, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness. You won’t hear stuff like, “It’s just business.”
• This is a resume-making position, where you’ll learn a lot and have a lot of responsibility. You don’t have to wait for someone to die or retire to move up, like in a mega-corp. 
• Entrepreneurial to our core – Not only are we a startup, but we need intrapreneurs that will help us scale, and we’re looking to start other sister corps in time to form a portfolio of companies, which you could be a co-founder of.

Vidalytics’ Values 

(Yes, We’re Actually Serious About These) 😇

How we do things… 

Winning – we’re competitors. We want to win. We do what it takes to win. This means that we will fail, we will lose, but we want to do these things fast… so we can win. Because winning is on the other side of mistakes. 

Scrappy – We’re a startup, it’s chaotic. This isn’t the government. You need to be able to learn fast, move fast and handle you need to be able to survive in a scrappy entrepreneur environment. If you want an easy job, go work at the government. 

Data – As much as we’re able to, we use data to answer questions, give bonuses and promotions. Not based on politics and titles. But data or not, when a decision is made, it is time to get on board. 

How we are more so as individuals and with each other… 

Direct – A shitty company is a political company. A political company is one that doesn't communicate directly. Here you can call out anyone. Argue for your ideas. Even against the CEO. Otherwise, we will fail all the while pretending to be nice and not saying what we mean. Just be sure to attack issues and not people. ;) 

Transparency – Secrets bred politics and resentments. Just being straight up improves team communication and the health of our culture. 

Solid – We can trust you and you can trust us. You do what you say. And own what you’ve done. Mistakes happen. But the worst thing that can happen is when someone doesn’t own and learn from them. 

Growth – You’re either growing or dying. This is a place for hyper learning. We’re scaling. You need to scale w/ us. This means being… 

• Emotionally intelligent 
• Conscious of yourself and others and reality 
• Closing skill gaps