What are the responsibilities and job description for the Influencer + Affiliate Marketing Specialist position at Vida Shoes International?
About the Role
Vida Group is seeking an Influencer Specialist to manage influencer, UGC, gifting, and affiliate programs across the brand portfolio. This role will own partnerships from talent identification and vetting through contracting, creative development, execution, and reporting, while helping build a scalable creator and affiliate ecosystem that drives awareness, consideration, and sales.
The ideal candidate has strong experience managing influencer partnerships end-to-end and understands what makes a creator the right fit for a brand—not just based on follower count, but on audience, content quality, engagement, brand alignment, and ability to drive action. They should also be comfortable managing contracts and negotiations, discussing creative directly with creators, and using performance data to inform future partnerships.
Compensation: $65,000–$85,000
Key Responsibilities
Influencer & Creator Partnerships
- Manage influencer partnerships end-to-end: vetting, contracting, negotiation, briefing, approvals, execution, and reporting
- Evaluate creators based on audience, engagement, content quality, brand fit, and performance
- Build and maintain a pipeline of creators for paid, gifted, UGC, and ongoing partnerships
- Negotiate rates, deliverables, and contract terms, including redlining agreements
- Develop creative briefs and collaborate directly with creators on content ideas and execution
- Manage content approvals and ensure deliverables meet brand and business objectives
- Identify opportunities to extend high-performing partnerships across UGC, affiliate, gifting, and paid campaigns
- Partner with Social and Creative to amplify high-performing creator content
Affiliate & Gifting
- Manage affiliate programs across ShopMy, LTK, and other creator platforms
- Vet and identify high-potential affiliate and gifting partners based on audience fit, content quality, and performance
- Manage gifting strategy, product seeding, outreach, and follow-up
- Build relationships with affiliate platforms and manage activations and opportunities
- Identify opportunities to convert strong gifting partners into affiliate or paid relationships
- Monitor affiliate performance and optimize partners to drive traffic, conversion, and revenue
- Reporting & Optimization
- Track influencer and affiliate performance across reach, engagement, traffic, conversions, and revenue
- Develop campaign recaps with key results, learnings, and recommendations
- Use performance insights to optimize creator selection, content, gifting, and investment
- Maintain organized tracking of partnerships, contracts, deliverables, costs, and performance
Qualifications
- 3–5 years of experience in influencer marketing, creator partnerships, bonus: affiliate marketing
- Proven experience managing influencer partnerships end-to-end
- Hands-on experience with influencer contracts, negotiations, and redlining
- Strong understanding of what makes a creator a strong brand fit, including audience, content, engagement, credibility, and aesthetic alignment
- Experience briefing creators and collaborating on creative concepts and content
- Strong understanding of influencer content and what drives awareness, consideration, engagement, and conversion
- Hands-on experience with gifting and seeding
- Strong analytical skills and ability to report on influencer and affiliate performance
- Highly organized with strong attention to detail and ability to manage multiple partnerships and deadlines simultaneously
Preferred Experience
- Experience working within a DTC, fashion, beauty, lifestyle, or consumer brand
- Experience with platforms like ShopMy, LTK or similar
- Experience building always-on creator or UGC programs
- Existing knowledge of creator talent within fashion, beauty, lifestyle, or adjacent categories
Thank you in advance for your interest in this opening. Vida Shoes International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. At this time, only qualified candidates will be contacted. Direct applicants only, no third-party staffing inquiries, please.
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Salary : $65,000 - $85,000