What are the responsibilities and job description for the Manager, Public Relations position at Victorinox Swiss Army, Inc?
Victorinox, maker of the original Swiss Army Knife, is seeking a seasoned, strategic, creative, and analytical communications professional with experience building high performance, impactful programs with measurable results.
The Public Relations Manager will manage PR, influencer, and affiliate initiatives across Victorinox, Wenger and Epicurean brands. This role is responsible for amplifying brand awareness, cultivating media and influencer relationships as well as supporting marketing and brand projects. The ideal candidate can own relationships with key media and influencers, is comfortable with social platforms, and has experience partnering with internal and external stakeholders.
Primary Responsibilities:
- Contribute to the development and implementation of publicity strategies for all Victorinox product categories, as well as Epicurean
- Manage the PR agency for Watches and Travel Gear, owning strategy and execution
- Responsible for influencers and events in the Watch and Travel Gear categories, from concept to execution and ROI
- Develop and follow a multi-channel editorial strategy in partnership with PR agency to ensure both quality and quantity of desired press
- Responsible for direct PR efforts for HoReCa/Foodservice, Slaughter and Corporate business
- Contribute to the identification and implementation of new strategies to adapt to the changing media and influencer landscape
- Influencer research for omni-channel platforms
- Execute PR and influencer reporting for all categories
- Develop seasonal press stories and pitches across the Victorinox portfolio
- Execute briefs and sponsored content for paid media
- Keep master pitch decks up to date with stand-out PR and influencer activities
- Create email communications to retailers and prospects with top-tier PR and influencer features
- Support management of budgets across all PR and Influencer activities
- Execute affiliate marketing and corresponding reporting
- Order and track product samples for press and influencers
- Research and maintain relationships with influencers for owned categories
- Execute day to day responsibilities including but not limited to:
- Analyzing all media coverage of the organization and drafting appropriate responses
- Create and manage media lists across brand portfolioU
- Upload press to Global reporting system
- Follow topical news stories and monitor competitor news for communication to key stakeholders
- Support in managing media appointments for Tier 1 tradeshows.
Additional tasks as requested
Desired Skills/Experience:
- 5 public relations experience, PR agency experience preferred
- BA degree in related field
- Excellent written, verbal, and presentation skills; Must be able to clearly communicate information effectively and persuasively
- Attention to detail and organization; ability to meet deadlines
- Action-oriented, focused on quality output
- Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills
- Creative thinker with a positive, entrepreneurial attitude; Flexible and adaptable
- Strong knowledge of Microsoft Office suite and Cision
- Ambassador: Representing Victorinox products and values with passion and integrity