Marketing & Communications Manager

Develops, creates and manages VSC’s marketing & communications efforts and assists/ collaborates with VSC team members on prevention education, outreach and development related activities. Key duties include:

Marketing & Communications

·        Designs, edits, coordinates and produces print and electronic communications (flyers, e-blasts, social media posts, newsletters, Annual Report, etc.)

·        Manages, develops content for and regularly updates VSC website.

·        Creates content for, manages and schedules VSC’s various social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.)

·        Serves as VSC’s “brand manager” and ensures all VSC electronic communications & printed materials and other collateral maintain uniform standards, appearance and messaging. 

·        Manages VSC marketing activities, advertising campaigns, PSA’s, promotional videos, etc.

·        Manages coordination and ordering of staff apparel, business cards, name tags, name plates, etc.   

Media & Public Relations

·        Generates positive publicity through the creation and dissemination of press releases, media advisories and public service announcements.

·        Manages media relations, stays abreast of daily news and proactively “pitches” potential news stories positioning VSC personnel & services as the local experts in victimization, sexual assault and tragic circumstances.

·        Coordinates staff participation in and preparation for media stories. 

Community Awareness & Outreach

• Coordinates and participates in a minimum of 15 community outreach events within Orange County annually.    
• Helps spread awareness about VSC services / programs and acts as a VSC “Brand Ambassador.”
• Assists with the development and presentation of VSC trainings as needed.
• Collaborates with community partners to develop new outreach and training presentations as needed.
• Identifies locations to disseminate VSC promotional materials and facilitates restocking activities as needed.

Other Key Duties

• Identifies, cultivates and enhances relationships and strategic partnerships with local businesses and civic organizations.
• Assists with donor development, follow-up and stewardship activities.
• Assists in planning, coordinating, and executing VSC events.
• Creates and implements periodic targeted fundraising campaigns.
• Assists in the creation and dissemination of solicitation / fundraising materials.
• Develops content for fundraising sections oof website, newsletters, direct mail appeals, etc.
• Leads implementation of VSC marketing related strategic plan goals.
• Regularly monitors and records marketing and communications activities within VSC data management system and updates/tracks marketing and social media analytics on monthly BOD Metrics Report.
• Other duties as assigned.

Qualifications

·        Bachelor’s degree in marketing, advertising, public relations, communications or related discipline.

·        Two years of experience in marketing, advertising, public relations, communications or a related field.

• Prior experience with WordPress and website management required.
• Experience creating newsletters, advertisements and campaigns utilizing Constant Contact or similar platforms.
• Experience writing, creating, posting, scheduling and managing social media content.
• Prior experience public speaking and performing community outreach activities preferred.
• Mastery of English language required.
• Bi-lingual (English/Spanish) preferred.
• Self-motivated, detail-oriented and organized.
• Outgoing personality and professional appearance.
• Computer skills including experience with Word, PowerPoint, Excel, Canva and Outlook.
• Ability to work independently in a fast paced and collaborative team environment. 

·        Experience designing and producing printed materials, electronic communications, presentations and/or video production preferred.

·        Outstanding verbal, written and interpersonal communications skills.

·        Flexible scheduling, including evenings and occasional weekends, may be required.

·        An understanding of and empathy for survivors of sexual assault and abuse.

·        Reliable transportation, valid FL driver’s license and ability to travel to different events and training as needed (mileage reimbursement provided).

• Complete FCASV Advocacy Core Training (ACT) within 30 days of hire.
• Must successfully pass a Level 2 FDLE background screening and E-verify.