Digital Marketing Manager

Job Description

This is a strategic leadership role built to unlock the next level of digital marketing at Victaulic. The Digital Marketing Manager is tasked with removing roadblocks, introducing new capabilities, and accelerating the work that has already been started — elevating a growing digital marketing function into a true, measurable growth driver for the business. This leader owns strategy, execution, and performance across all digital channels and brings the experience, vision, and presence to drive alignment across the organization and push digital marketing forward with urgency and intention. The right candidate is a builder and an accelerator — someone who sees what is possible, develops the people and processes to get there, and earns trust at every level of the organization.

What You'll Own

Strategy & Direction

• Set the overall digital marketing strategy aligned to Victaulic's brand identity and growth objectives
• Own omnichannel campaign development spanning paid, organic, web, email, and social
• Define audience activation priorities in partnership with Market Leads
• Bring and continuously develop a broad vendor and agency partner network - leveraging those relationships not just for execution, but as a source of strategic counsel, industry insight, and emerging capability
• Ensure all digital activations are in lockstep with brand guidelines and messaging standards
• Develop and manage the digital budget, ensuring effective allocation of resources and alignment with business priorities.
  
  

Performance & Accountability

Accountable for developing and implementing a comprehensive lead qualification framework that incorporates all lead sources and aligns with business objectives

• Monitor engagement/conversion rates across all digital channels and drive continuous improvement
• Review campaign performance against targets and course-correct as needed
• Champion speed of execution without compromising brand alignment
  
  

Team Leadership

• Lead, develop, and scale a cross-functional digital marketing team spanning Web & Search, Paid Media, and Analytics — removing roadblocks, closing capability gaps, and accelerating the team's ability to deliver measurable results
• Ensure audience segments defined by Market Leads are consistently applied across all digital channels
• Foster a culture of data-driven decision-making and continuous optimization
• Establish regular cadences for performance review, digital and campaign audits, and cross-functional alignment
  
  

Cross-Functional Partnership

• Partner closely with the Brand Manager to ensure visual and messaging consistency across all digital output
• Collaborate with Market Leads to validate and refine audience segmentation
• Serve as primary marketing liaison with the Information Technology team for digital marketing platform development and infrastructure
• Participate in the Customer Segmentation & Journey Map Development, using performance data to inform and update strategy
  
  

What You Bring

• 10–15 years of B2B digital marketing experience with a proven track record of evolving and scaling small digital marketing teams into high-performing growth drivers
• Deep understanding of the full digital marketing ecosystem: paid media, SEO, web, email, social, and analytics
• 5 years leading and developing marketing teams in a B2B environment
• Strong analytical instincts — able to synthesize data into clear strategies and priorities
• Hands-on experience with Google Ads, Google Analytics 4 (GA4), and marketing automation platforms
• Comfortable working in a model where digital marketing platforms are developed and maintained by IT, with marketing operating as a power user
• Exceptional ability to manage cross-functional relationships and drive alignment across stakeholders
• An established network of digital marketing vendor and agency partners — able to leverage those relationships as a source of strategic advice, market intelligence, and emerging capability from day one
• Strong AI literacy with a track record of integrating AI tools into digital marketing workstreams — from content and campaign execution to analytics and optimization — in ways that improve output quality and team efficiency
• Demonstrated ability to maintain brand integrity across high-volume digital output
• Comfortable and confident presenting the value of digital marketing to senior executives — with a knack for visual storytelling that translates performance data and strategy into clear, compelling narratives that resonate at the leadership level
  
  

Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status. (Background checks may be required as part of our pre-employment process).