Area Director of Leisure Sales (LA based)

Viceroy Hotels

Viceroy Hotels & Resorts offers a fresh take on hospitality, centered on the richness of experiences and cultural connection. A leader in modern luxury, Viceroy is committed to creating unique, immersive experiences that allow guests to craft unforgettable narratives rooted in the authenticity of each destination. Viceroy’s portfolio of hotels and resorts can be found in a diverse array of breathtaking and inspiring locations including Los Cabos, Santa Monica, Chicago, Riviera Maya, Kopaonik, Snowmass, Washington D.C., St. Lucia, and Portugal’s Algarve, with a forthcoming resort in Sun Valley, Idaho slated to open in summer 2026. 

Location

Viceroy Hotels Corporate Office - New York

Overview

We are seeking an Area Director of Leisure Sales to join our Viceroy Los Cabos and Viceroy Riviera Maya teams. The Area Director of Leisure Sales is directly accountable for driving leisure revenue, market share, and brand presence for our two resorts in Mexico - Viceroy Los Cabos and Viceroy Riviera Maya. This is a demand-generation leadership role with clear revenue ownership, responsible for delivering measurable results across both properties. The ideal candidate brings an entrepreneurial mindset, a robust luxury advisor network, and a proven ability to create demand in priority markets. 

Location: Flexible (Preferable California, however Texas, or other key U.S. markets considered based on candidate profile and network strength)

Responsibilities

General Responsibilities include but not limited to:

• Revenue Ownership & Accountability
• • Direct accountability for leisure revenue production across both properties, with defined targets tied to pipeline, conversion, and bookings.
  • Success is measured by revenue contribution, not activity volume.
• Demand Generation & Market Penetration
  • Actively create demand in priority markets (U.S., LATAM, Europe), not simply manage existing accounts.
  • Develop and execute targeted strategies to penetrate key feeder markets, open new accounts, and drive incremental business.
• Sales Execution Discipline
  • Own the full lifecycle of sales activity: pre-planning, in-market execution, and structured post-visit follow-up with clear conversion tracking.
  • Maintain strong, visible relationships with top-producing accounts through proactive outreach, sales calls, and regular communication.
• FAM Strategy Ownership
  • Design and execute highly targeted FAM programs with defined objectives, qualified participants, and post-stay conversion plans.
• Representation Alignment
  • Work in full coordination with representation partners to ensure all market activity is aligned, visible, and driving measurable results.
• Luxury Advisor Network
  • Leverage established relationships with top U.S. luxury advisors and agencies; this is critical for success in the role.
• Entrepreneurial Leadership
  • Operate independently in a lean environment, build structure where needed, and drive results without heavy reliance on on-property support.
• Positioning & Storytelling
  • Translate property positioning into compelling narratives that drive engagement and conversion across all segments.
• Strategic Collaboration
  • Partner with Revenue Management to align leisure strategy with pricing, yield, and demand forecasts; identify need periods and develop targeted leisure promotions.
  • Lead and manage luxury and leisure travel advisors, wholesale and tour operator partners, consortia and preferred partner programs, FIT and leisure group segments.
• Market Intelligence
  • Develop and maintain knowledge of market trends, competition, and customers.
  • Understand the overall market—competitors’ strengths and weaknesses, economic trends, supply and demand—and know how to sell against them.
• Reporting & Accountability
  • Produce accurate and timely reports of appointments, sales calls, and conversion results.
  • Respond to and manage larger and more complex incoming opportunities for the property, such as long stay, VIP, Villa, Casita, and Suite bookings.

Qualifications

• 5 years of progressive hotel or resort Sales Director or Associate Director level leadership experience, with a strong emphasis on luxury leisure segments.
• Proven success managing luxury leisure, wholesale, and consortia accounts.
• Deep network of U.S. luxury advisors and agencies; international experience preferred.
• Experience supporting resort or destination properties, preferably in Mexico or the Caribbean.
• Ambitious, tenacious, and entrepreneurial, with a track record of building business in lean environments.
• Ability to travel frequently between properties and source markets.
• Ability to communicate in Spanish is a plus.
• Familiarity with CRM systems, sales analytics, and revenue management concepts.
• Supervisory experience required.
• Must be proficient in MS Windows (Excel, Word, Powerpoint, Outlook).
• Must be able to effectively communicate both verbally and written with all level of employees and guests in an attentive, friendly, courteous and service oriented manner.
• Must be effective at listening to, understanding, and clarifying concerns raised by employees and guests.
• Must be able to multitask and prioritize departmental functions to meet deadlines.
• Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner.
• Attend all hotel required meetings and trainings.
• Participate in M.O.D. coverage as required.
• Maintain regular attendance in compliance with Viceroy Hotel Group, as required by scheduling, which will vary according to the needs of the hotel.
• Maintain high standards of personal appearance and grooming, which include wearing nametags.
• Comply with Viceroy Hotel Group and regulations to encourage safe and efficient hotel operations.
• Maximize efforts towards productivity, identify problem areas and assist in implementing solutions.
• Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary.
• Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives.
• Must be able to maintain confidentiality of information.
• Perform other duties as requested by management.

Salary : $130,000 - $135,000