What are the responsibilities and job description for the Sr. Sales Support Representative, Global Strategic Accounts position at VIAVI Solutions?
Summary:
VIAVI (NASDAQ: VIAV) has a 90 year history of technical innovations that have evolved to keep pace and address our customer’s most pressing business issues. We make equipment, software, and systems that help to plan, deploy, certify, monitor, and optimize all kinds of networks - like those for mobile phones, service providers, large businesses and data centers. And, we are also at the forefront of optical security – we bend light to develop and deliver optical solutions that provide security to the world’s currencies and safety and performance applications for consumer electronics and spectrometry.
We are the people behind the products that help keep the world connected – at home, school, work, at play, and everywhere in between. VIAVI employees are fierce about supporting customer success and we welcome people who bring their best every day to the company - to question, to collaborate and to push for solutions that will delight our customers.
Duties & Responsibilities:
We are currently seeking an ambitious and highly skilled Senior Sales Support Specialist with a track record of success. In this role, you will increase productivity, inspire and motivate employees, and optimize our company’s market share.
Candidates will have tremendous opportunities to assist with sales campaigns that shape the future of our organization. Candidates for this role will be creative, charismatic, knowledgeable, and exceptionally well-versed in the latest sales techniques as well as tried-and-true practices.
Sales Analyst Duties and Responsibilities
I. Digital sales
Work with sales team to drive customer-specific activities and build partner-level relationships with targeted customers;
Create and run Google Ads, Microsoft and LinkedIn campaigns;
Develop and execute predictable and scalable digital campaigns to identify, nurture and convert prospects to opportunities
Develop, design and run Account Based Sales campaigns to create opportunities with key accounts;
Create and run targeted campaigns for key industries;
Liaise with industry partners to launch digital ad campaigns;
Set up and oversee analytics (Google Analytics, Microsoft Ads, Google Data Studio, etc)
Ownership of email, paid socials (LinkedIn), and web advertising channels
Continuously measure, analyze, and report campaign performance metrics to show results and business impact to the broader teams;
Research new and manage existing marketplaces (content, advertising, campaigns)
Manage, design, and update all products Datasheets;
Create Company Presentations and Company Corporate profile for a wide range of audiences, customers, use-cases, products and applications;
Manage design of the white papers and articles from Test Reports written by engineers;
Manage creation of video materials including video tutorials, advertising videos, etc.
Assist Application Engineering by writing industry content and articles to educate the market about our solutions and initiatives;
Research and propose the most effective exhibitions, conferences, tradeshows;
Plan the most essential tradeshows around the world;
Prepare sales materials for tradeshows;
Work together with Sales Department to attend scheduled tradeshows.
Yearly expense reports and estimations for upcoming year.
Senior Sales Support Specialist Requirements & Qualifications
The right candidate will need solid experience and a strong track record in offline & digital sales, sales materials and sales events (exhibitions, conferences, online webinars etc.)
This position requires a highly motivated, self-sufficient professional with technical acumen who is focused on results and can interface and communicate effectively at all levels. We are looking for a professional with:
Fluent English, incl. strong English writing skills
3 years of experience in B2B digital sales in (high) tech within a global organization with multiple product lines
Bachelors degree in digital sales marketing preferred
Understanding of sensors and systems is a plus
Experience with digital multi-channel sales campaigns
Excellent level of CRM management (must, preferably HubSpot)
Strong analytical skills
Customer-centric mindset
Solid experience working with tools like HubSpot, SEMRush, Google Analytics, Google, LinkedIn & Facebook ads
Experience working with SEO
Ability to work in a fast-paced environment that changes rapidly
Experience to manage outsource designers (like Fiverr etc.);
Proven experience and creativity in developing effective marketing material (Datasheets, white papers etc.)
Experience in assisting with the planning and organizing exhibitions from scratch (registration, booth, design, marketing materials, travel plans etc.)
VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.