What are the responsibilities and job description for the Principal Program Manager position at Viant Technology?
What You’ll Do
Viant is seeking a Principal Program Manager to lead the continued execution, evolution, and scale of the Viant Outcomes product, a core component of Viant’s broader Performance product portfolio. This role partners closely with Product leadership including a VP of Product Management to translate product strategy into disciplined, scalable execution across the organization.
You will drive complex, cross-functional programs that expand adoption, optimize performance, and deliver measurable value for advertisers using Outcomes. The role requires deep experience in ad tech and programmatic platforms, strong execution leadership, and the ability to proactively solve problems in ambiguous, high-impact environments.
THE DAY-TO-DAY
Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
Base compensation range: $180,000 - $230,000
In accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.
About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
By clicking “Apply for this Job” and providing any information, I accept the Viant California Personnel Privacy Notice.
Viant is seeking a Principal Program Manager to lead the continued execution, evolution, and scale of the Viant Outcomes product, a core component of Viant’s broader Performance product portfolio. This role partners closely with Product leadership including a VP of Product Management to translate product strategy into disciplined, scalable execution across the organization.
You will drive complex, cross-functional programs that expand adoption, optimize performance, and deliver measurable value for advertisers using Outcomes. The role requires deep experience in ad tech and programmatic platforms, strong execution leadership, and the ability to proactively solve problems in ambiguous, high-impact environments.
THE DAY-TO-DAY
- Lead the end-to-end execution of large, cross-functional programs supporting the Viant Outcomes product, from planning through launch and post-release optimization.
- Partner with Product leadership to operationalize the Outcomes strategy and roadmap within the broader Performance product portfolio.
- Drive coordination and decision-making across Product, Engineering, Data Science, Analytics, Sales, and Customer teams
- Break down complex challenges in performance measurement, optimization, and activation identifying root causes and driving scalable solutions.
- Lead cross-team and executive-level reviews, clearly communicating progress, risks, dependencies, and tradeoffs.
- Anticipate program risks and execution gaps early, making proactive recommendations to keep initiatives aligned with business and customer goals.
- Design and implement program frameworks, operating rhythms, templates, and governance models that improve delivery consistency and scale.
- Define, track, and communicate success metrics tied to Outcomes (e.g., performance lift, optimization efficiency, adoption, and scalability).
- 8 years of program or project management experience in a technology or platform environment, preferably within ad tech, programmatic, or DSPs.
- Demonstrated success leading large, complex programs in partnership with Product and Engineering leadership.
- Hands-on experience supporting or managing performance campaigns, optimization workflows, or outcomes-based advertising products.
- Strong analytical mindset with the ability to use data to inform decisions and measure program success.
- Excellent communication and influencing skills, including experience working with senior and executive stakeholders.
- Proven ability to design execution frameworks and operating models that enable teams to deliver at scale.
- Bachelor’s degree required; advanced degree a plus.
Investing in our employee’s professional growth is important to us, but so is investing in their well-being. That’s why Viant was voted one of the best places to work and some of our favorite employee benefits include fully paid health insurance, paid parental leave and unlimited PTO and more.
Base compensation range: $180,000 - $230,000
In accordance with California law, the range provided is Viant’s reasonable estimate of the compensation for this role. Final title and compensation for the position will be based on several factors including work experience and education.
About Viant
Viant Technology Inc. (NASDAQ: DSP) is a leader in CTV and AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Viant’s omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best AI-Powered Advertising Solution and Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s AI Excellence Award. Learn more at viantinc.com.
Viant is an equal opportunity employer and makes employment decisions on the basis of merit. Viant prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, reproductive health decision making, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. Viant also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
By clicking “Apply for this Job” and providing any information, I accept the Viant California Personnel Privacy Notice.
Salary : $180,000 - $230,000