What are the responsibilities and job description for the Portfolio Marketing Director position at Vialto Partners?
● Define and develop integrated GTM plans for new products, solutions, or platform capabilities. ● Align launches with client needs, market trends, and internal business goals. ● Partner with sales to develop compelling sales plays for new portfolio offerings that improve conversion and deal velocity. ● Support the broader marketing organization with content, campaigns, and messaging. ● Ensure the company website and other major external communication channels are kept up-to-date with the latest developments in the company's portfolio. Client & market insights ● Collect and leverage research, client feedback, and competitive intelligence to shape portfolio-level strategy and marketing tactics. ● Research and identify whitespace opportunities that build on the company's competitive strengths. ● Develop data-led insights to inform technology roadmap investment decisions. ● Mentor, motivate, and work closely with colleagues to deliver high-performance outcomes. ● Build relationships and credibility with key stakeholders and executive leadership. ● Bachelor's degree in Marketing, Business, or a related field. ● 15 years in B2B marketing, with at least 5 years in a leadership role focused on product or portfolio marketing, pricing, or packaging. ● Experience managing multiple product lines or solution areas. ● Proven ability to translate complex product features into clear, client- and user-centric messaging. ● Strong collaboration and leadership skills across marketing, product, and sales teams. ● Excellent communication, storytelling, and strategic thinking abilities. ● Experience in tech, SaaS, or enterprise solutions preferred. What success looks like: ● A unified, differentiated, and market-leading story across all offerings. ● Improved market penetration and client adoption of multiple platform modules. ● High-impact GTM campaigns that increase pipeline and shorten sales cycles. ● Strong internal alignment on product value and strategic priorities. ● Collaborate with product management, sales, brand, field marketing, client experience, and subject matter experts to ensure consistent messaging and value communication. ● Partner with field marketing to develop campaigns that generate demand and drive portfolio value. Sales enablement ● Develop and maintain portfolio-level content, tools, and training to support sales teams in consultative selling and solution-based conversations. Performance analysis ● Define KPIs and measure the success of portfolio marketing efforts. ● Use data to optimize positioning, campaigns, and client engagement strategies.
