What are the responsibilities and job description for the ABM (Account-Based Marketing) Associate position at Via?
Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.
The ABM (Account-Based Marketing) Associate is a marketing role with some sales-related responsibilities. You will support Via’s growth by generating meaningful engagement with our top prospects and customers. You will work closely with the commercial teams to create account plans, then focus on account penetration: creating buying committee maps, doing research, and conducting targeted engagement (email, phone, LinkedIn, etc.) to articulate the value of Via’s market-leading transit solution and facilitate meetings.
You are part of Via’s Demand Gen team, and will collaborate closely with others to supplement broader demand generation efforts. This role requires excellent reporting skills, strong writing and storytelling capabilities, and facility with tools to scale research and outreach. You will play a critical part in the pursuit of our mission to create equitable and affordable access to public transit in communities around the world.
What You’ll Do:
Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.
If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride?
Via is an equal opportunity employer.
The ABM (Account-Based Marketing) Associate is a marketing role with some sales-related responsibilities. You will support Via’s growth by generating meaningful engagement with our top prospects and customers. You will work closely with the commercial teams to create account plans, then focus on account penetration: creating buying committee maps, doing research, and conducting targeted engagement (email, phone, LinkedIn, etc.) to articulate the value of Via’s market-leading transit solution and facilitate meetings.
You are part of Via’s Demand Gen team, and will collaborate closely with others to supplement broader demand generation efforts. This role requires excellent reporting skills, strong writing and storytelling capabilities, and facility with tools to scale research and outreach. You will play a critical part in the pursuit of our mission to create equitable and affordable access to public transit in communities around the world.
What You’ll Do:
- Generate engagement and foster relationships with key accounts through multi-channel outreach.
- Research accounts and individuals within those accounts.
- Become an expert on Via’s product portfolio, clearly conveying the right value proposition and capabilities to the right audience at the right time.
- Manage your own pipeline using our CRM tools and tech stack, with an eye towards prioritizing high value opportunities and improving processes for scalability.
- Meet and exceed monthly and quarterly goals by consistently staying on top and ahead of quotas and KPIs.
- Minimum of 1-3 years of experience.
- Background in ABM, B2B marketing, or as a BDR/SDR.
- Excellent written and verbal communicator.
- Detail-oriented and thorough, with the ability to effectively juggle multiple tasks and projects in a fast-paced environment.
- Hungry to learn; you are excited to get to know the transit industry, the Via buying audience, and our product portfolio; you receive and implement feedback well.
- Organized and independent; you’re both an individual contributor and a team player.
- Passionate and resilient; you’re not deterred by setbacks and enjoy the process of building relationships over time.
- Analytical: able to track campaign-related data and use it to improve campaigns.
- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay
- Salary Range: $60,000-75,000 per year
- We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.
If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride?
Via is an equal opportunity employer.
Salary : $60,000 - $75,000