Content Producer

• RESPECTFUL: Do unto others as you would have them do unto you.
• CREATIVE: We use original ideas to solve problems.
• HONORABLE: We always take the high road and are willing to meet others more than halfway.
• DEPENDABLE: Good teammates are trustworthy and reliable.
• SMART: The best marketing comes from quick and analytical minds.
• DRIVEN: Success isn’t accidental. We must strive for it daily.

The Content Producer will concept, produce and optimize content to increase brand awareness, engagement and conversion rates for assigned clients. A hybrid creative who is equally at home in content production and the social space, the Content Producer will take projects from concept to completion, planning, shooting and editing video and photography that is clear, compelling and tailored to each platform while adhering to a consistent brand philosophy. This is an integrated role that will work with specialists across the agency to bring brand strategies to life through tactical execution, primarily through iPhone-native photography and vertical video for client campaigns, social media and promotional use. The ideal candidate is an expert in brand messaging and best practices, understands how creative content supports business goals and operates at the speed of culture.

• Content planning, including pre- and post-production tasks for content shoots
• Lead content brainstorm sessions and manage deliverables on all assigned accounts
• Concept original video and photo content tailored to each client’s brand, audience and objectives
• Generate scripts, shot lists, storyboards, wardrobe recommendations and prop lists for content production
• Independently manage productions from concept through final delivery
• Content production, including creating engaging, eye-catching and high-quality content for social media and digital channels, such as Instagram, TikTok, YouTube, Pinterest, Facebook, Snapchat, LinkedIn, X and Threads
• Photography
• Videography, primarily iPhone and vertical video, including short- and long-form formats such as Reels and Shorts
• Photo and video editing, including basic motion graphics as needed
• Execute best practices in brand messaging to deliver key messages tactically across mediums
• Maintain client voice while adapting content and messaging for different brands, audiences and platforms
• Professionally interact with clients and talent on set, adapting quickly to unforeseen situations
• Review and provide feedback on content generated by Jr. Content Creators
• Content optimization and performance
• Optimize video for search and engagement, including thumbnails, titles, descriptions and hooks
• Review content performance and use analytics to inform future content
• Content publishing and scheduling as needed
• Trend monitoring, including staying on top of current social trends and evolving platform capabilities to create relevant and timely social media content

• No degree required – your portfolio is your resume. Please provide proven experience in content creation for social (reel, portfolio website or links to live content)
• 2-5 years of social media, video production or agency experience preferred

• Must have proven experience shooting, editing and producing short- and long-form photo and video content, including quality content on iPhone
• Must be skilled in basic lighting, composition and staging for content creation
• Must be proficient in editing software, including Adobe Creative Suite
• Must have an extensive understanding of social platforms, including YouTube, TikTok and Instagram, with the social intuition to know what will work on each and how to tailor content to different stages of the marketing funnel
• Must understand branding and marketing strategy, with the ability to compellingly tell a brand’s story in support of business goals
• Must be a creative, forward-thinking idea generator and problem-solver who works well independently and collaboratively within teams, communicates clearly with colleagues and clients, and adapts quickly in a fast-paced environment

• Experience with Adobe Premiere Pro, Final Cut Pro, After Effects, Photoshop and Illustrator
• Experience with Figma
• Experience with motion graphics and animation
• Experience filming with professional cameras beyond iPhone (DSLR/mirrorless), including lighting and audio recording
• Comfortable on camera or skilled at producing compelling content without appearing on camera

VI is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.