What are the responsibilities and job description for the Sr Director, US Patient Activation & Experience - Princeton, NJ position at VetJobs?
Job Description
ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.
Position Summary
We are seeking an experienced, enterprise‑minded patient leader to shape and lead patient activation, patient experience, and patient‑facing engagement for admilparant, a foundational asset establishing BMS in the pulmonology therapeutic area.
Unlike traditional US Patient Marketing roles, this position goes significantly beyond campaign execution. It requires strategic judgment, cross‑enterprise leadership, and external credibility to define how BMS engages patients, caregivers, and advocacy communities in Idiopathic Pulmonary Fibrosis (IPF) and Progressive Pulmonary Fibrosis (PPF)—a new therapeutic area for the company with high unmet need and significant emotional and patient burden.
This Senior Director will act as the single point of accountability for the patient voice in the US, integrating patient marketing, patient experience design, and corporate patient‑facing communications to ensure a credible, consistent, and trusted engagement model from launch forward.
Key Responsibilities
Define and lead the US patient activation strategy for admilparant across IPF and PPF, ensuring patient engagement efforts are insight‑driven, disease‑appropriate, and aligned with brand objectives
Support go-to-market (GTM) strategy for IPF and PPF activations – ensuring strategic choices and execution plan align to key, actionable inflection points in patient journey
Design and implement the end‑to‑end patient experience, with explicit consideration of caregiver and care‑partner needs
Establish the patient engagement philosophy and operating model for admilparant, identifying best practices from relevant ILD or rare disease analogs, creating standards, principles, and ways of working in partnership with MLR, advocacy, HCP marketing, PASS and Market access
Lead US patient marketing strategy and execution, including patient education, awareness initiatives, and experience‑based engagement, ensuring integration across channels and touchpoints.
Serve as the senior US point of contact for patient advocacy engagement, partnering closely with Medical, Corporate Affairs, and Advocacy teams to ensure authentic, compliant, and value‑adding collaboration with patient organizations.
Guide and align with Corporate Communications on patient‑facing narratives in IPF and PPF, ensuring external communications reinforce trust, clarity, and consistency with brand and medical strategy.
Partner with HCP Marketing, Sales, Medical Affairs, Market Access, Patient Services, and Launch Excellence to ensure the patient strategy is fully integrated and reflected in US launch readiness and execution.
Act as a strategic thought partner to the US Brand Lead and leadership team, identifying patient‑centric risks and opportunities early and shaping enterprise‑level decisions accordingly.
Build the patient marketing team for the admilparant launch, attracting, retaining and developing top talent
Build and lead a high‑performing team and agency ecosystem that models patient‑first thinking, strong judgment, and disciplined execution.
Represent BMS as a credible patient‑centric leader in relevant external forums, partnerships, and disease‑area discussions as appropriate.
Auto req ID
471401BR
Minimum Education Required
High School/GED
Job_Category
Analyst
Additional Qualifications/Responsibilities
Key Qualifications and Experience
Bachelor’s degree required
10 years of experience in patient marketing, consumer engagement, patient experience; prior launch experience preferred
Demonstrated leadership in specialty, rare disease, oncology, immunology, or similar high‑complexity therapeutic areas
Proven ability to lead cross‑enterprise, cross‑functional initiatives with senior‑level influence
Experience shaping patient experience models or engagement strategies, not just campaigns
Strong executive maturity, judgment, and comfort operating in ambiguity
Track record of building external credibility with patient and advocacy stakeholders
Ability to balance empathy‑driven patient engagement with disciplined commercialization
Strong executive presence with ability to communicate patient strategy, launch readiness and contribute to performance update presentations to Senior Leadership teams
Ability to rapidly adapt and execute plans in fast-paced environment
Willing to travel up to 25%
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview
Princeton - NJ - US: $214,610 - $260,054
City*
Princeton
State*
New Jersey
Job Code
Pharmaceutical Pharmaceutical
Affiliate Sponsor
Bristol Myers Sqibb BMS
Salary Range
$75,000-$100,000
ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spouses, Wounded Warriors, and their Caregivers. If you have the required skill set, education requirements, and experience, please click the submit button and follow the next steps. Unless specifically stated otherwise, this role is "On-Site" at the location detailed in the job post.
Position Summary
We are seeking an experienced, enterprise‑minded patient leader to shape and lead patient activation, patient experience, and patient‑facing engagement for admilparant, a foundational asset establishing BMS in the pulmonology therapeutic area.
Unlike traditional US Patient Marketing roles, this position goes significantly beyond campaign execution. It requires strategic judgment, cross‑enterprise leadership, and external credibility to define how BMS engages patients, caregivers, and advocacy communities in Idiopathic Pulmonary Fibrosis (IPF) and Progressive Pulmonary Fibrosis (PPF)—a new therapeutic area for the company with high unmet need and significant emotional and patient burden.
This Senior Director will act as the single point of accountability for the patient voice in the US, integrating patient marketing, patient experience design, and corporate patient‑facing communications to ensure a credible, consistent, and trusted engagement model from launch forward.
Key Responsibilities
Define and lead the US patient activation strategy for admilparant across IPF and PPF, ensuring patient engagement efforts are insight‑driven, disease‑appropriate, and aligned with brand objectives
Support go-to-market (GTM) strategy for IPF and PPF activations – ensuring strategic choices and execution plan align to key, actionable inflection points in patient journey
Design and implement the end‑to‑end patient experience, with explicit consideration of caregiver and care‑partner needs
Establish the patient engagement philosophy and operating model for admilparant, identifying best practices from relevant ILD or rare disease analogs, creating standards, principles, and ways of working in partnership with MLR, advocacy, HCP marketing, PASS and Market access
Lead US patient marketing strategy and execution, including patient education, awareness initiatives, and experience‑based engagement, ensuring integration across channels and touchpoints.
Serve as the senior US point of contact for patient advocacy engagement, partnering closely with Medical, Corporate Affairs, and Advocacy teams to ensure authentic, compliant, and value‑adding collaboration with patient organizations.
Guide and align with Corporate Communications on patient‑facing narratives in IPF and PPF, ensuring external communications reinforce trust, clarity, and consistency with brand and medical strategy.
Partner with HCP Marketing, Sales, Medical Affairs, Market Access, Patient Services, and Launch Excellence to ensure the patient strategy is fully integrated and reflected in US launch readiness and execution.
Act as a strategic thought partner to the US Brand Lead and leadership team, identifying patient‑centric risks and opportunities early and shaping enterprise‑level decisions accordingly.
Build the patient marketing team for the admilparant launch, attracting, retaining and developing top talent
Build and lead a high‑performing team and agency ecosystem that models patient‑first thinking, strong judgment, and disciplined execution.
Represent BMS as a credible patient‑centric leader in relevant external forums, partnerships, and disease‑area discussions as appropriate.
Auto req ID
471401BR
Minimum Education Required
High School/GED
Job_Category
Analyst
Additional Qualifications/Responsibilities
Key Qualifications and Experience
Bachelor’s degree required
10 years of experience in patient marketing, consumer engagement, patient experience; prior launch experience preferred
Demonstrated leadership in specialty, rare disease, oncology, immunology, or similar high‑complexity therapeutic areas
Proven ability to lead cross‑enterprise, cross‑functional initiatives with senior‑level influence
Experience shaping patient experience models or engagement strategies, not just campaigns
Strong executive maturity, judgment, and comfort operating in ambiguity
Track record of building external credibility with patient and advocacy stakeholders
Ability to balance empathy‑driven patient engagement with disciplined commercialization
Strong executive presence with ability to communicate patient strategy, launch readiness and contribute to performance update presentations to Senior Leadership teams
Ability to rapidly adapt and execute plans in fast-paced environment
Willing to travel up to 25%
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview
Princeton - NJ - US: $214,610 - $260,054
City*
Princeton
State*
New Jersey
Job Code
Pharmaceutical Pharmaceutical
Affiliate Sponsor
Bristol Myers Sqibb BMS
Salary Range
$75,000-$100,000
Salary : $75,000 - $100,000