SEO & Content Strategist

SEO & Content Strategist Columbia, MO Marketing Full Time Added 10/23/2025 *Please note this role is based in Columbia, MO. As an SEO & Content Strategist, you will play a pivotal role in enhancing our company's online presence by improving search engine rankings and optimizing content for better visibility and engagement. This position involves developing and refining strategies, conducting comprehensive audits, and working closely with different teams to ensure websites and content meet our Search Engine Optimization (SEO) standards. The role requires a proactive approach to problem-solving and an ability to work independently on complex SEO tasks, while consistently delivering high-quality solutions that drive measurable results. Here’s a snapshot of what you’d be doing: Independently provide and execute SEO recommendations from SEO analysis including content audits, offsite/reputation analysis, comparison audits, on-page audits, competitor analysis, local SEO audits, link audits and technical audits. Independently identify and rectify gaps in content strategy, specifically at the high-level of determining if the content is helpful, unique, trustworthy, and personal. Strategize with stakeholders to develop and execute SEO initiatives that align with business goals, using advanced knowledge of SEO best practices to guide these efforts. Be the go-between for outlines, editorial, and freelancer content. Actively contribute to making the team and culture stronger by assisting with other duties as needed, excluding licensed activity. We’re looking for someone who can be passionate about their job and have fun doing it, who will deliver results with integrity, and who enjoys finding ways to enhance the lives of others every day. We’ll also want to know you can demonstrate these attributes: Adaptable to change and shifts in priority Aptitude to learn new technology Capacity to work independently Strong communication skills (written and verbal) Thrive in a highly cooperative work setting Exemplary customer service skills Excel in a fast-paced, results-oriented environment Strong problem-solving aptitude High attention to detail Ability to work across departments and across teams Proficient in Google Analytics, Webmaster Tools, Semrush, Ahrefs, or comparable software 3+ years of experience in Digital Marketing or SEO Knowledge of basic SEO principles and best practices Basic understanding of HTML Knowledgeable about Artificial Intelligence (AI) and Large Language Models (LLMs), including how to leverage them to enhance workflows and an understanding of their evolving impact on SEO Familiarity with offsite SEO strategies, including community engagement (e.g., Reddit), link-building outreach, and online reputation management Proficient in basic computer technologies, appropriate for an internet-based company Regular and predictable attendance Learn more about Veterans United on Glassdoor and our career site at vu.com/careers. Veterans United Home Loans and its affiliates are Equal Opportunity Employers that consider all qualified applicants regardless of race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information.