Sr. Product Marketing Manager (Product)

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

The Sr. Product Marketing Manager (Product) is a key driver of growth, responsible for uncovering market opportunities, co-creating new product ideas, and optimizing the regional product portfolio. By aligning global strategies with local insights, this role ensures the delivery of high-impact products that resonate with regional consumers. The ideal candidate blends analytical rigor with commercial acumen to drive successful go-to-market execution across diverse channels.

What you will do at VeSync:

Identify Growth Opportunities through Industry and Market Insights

•        Analyze market trends, consumer behavior, and competitive landscape to uncover new growth opportunities.

•        Identify whitespace opportunities in categories, consumer segments, price points, and retail channels.

•        Lead and collaborate with CI, Sales Channels, Global PM, and Product Marketing to align insights and recommendations.

Co-Develop New Product Concepts Using Regional and Global Insights

•        Co-own product ideation ensuring concepts are viable, feasible, and desirable.

•        Define consumer benefits and features by integrating regional insights with technical and supplier capabilities.

Own Regional Product Portfolio: Lifecycle Management & Roadmap

•        Manage existing product lifecycles from launch to retirement using local insights and performance data with Channels

•        Owns the regional product roadmap, co-managing all channel-specific versions (e.g., Amazon, Clubs).

•        Maintain a competitive, healthy portfolio aligned with business growth objectives.

Set Regional MSRP and COGs Targets

•        Propose MSRP and COGs targets aligned with market dynamics and portfolio strategy.

•        Collaborate with relevant teams to ensure pricing supports product positioning and consumer expectations.

Support GTM and DR Processes

•        Provide significant contribution  in GTM and Development Decision processes to ensure a strong user experience in product development.

•        Contribute to cross-functional planning and successful execution of product launches.

•          Deliver clear and impactful product training to internal teams to ensure alignment and understanding.

Key Metrics

•        Identify white space opportunities, co-develop new product concept and adopted into roadmap

•        Regional portfolio performance (Marketshare growth, Sales, Margin Contribution, and Productivity by SKU/channel)

•        Product lifecycle health and regional portfolio market competitiveness and channel alignment

•        Timeliness and quality of regional product roadmap delivery

Key Attributes

•        Strategic Thinker: Able to synthesize insights into actionable strategies

•        Curious & Insight Driven: Actively seeks to understand market signals and consumer behavior

•        Collaborative Communicator: Works well across functions, cultures, and time zones

•        Consumer-Centric: Always puts the user at the center of decisions

•        Strong Business Acumen: Understands how to create value and drive growth through portfolio management

•        Detail-Oriented & Organized: Balances long-term strategy with day-to-day execution

• 5 years of product management or category management experience, preferably in consumer goods
• Demonstrated success in identifying market opportunities and influencing product development
• Strong product sense with a proven ability to balance consumer needs with business objectives
• Experience working in regional-global organizations
• Comfortable and able to lead cross-functional collaboration
• Skilled in using data and insights to drive strategic decision making
• Ability to create unique positioning and compelling messages for products 

• This is an on-site, office-based role in Tustin, CA.

• Starting at $165,000

• 100% covered Medical/Dental/Vision insurance for employee AND spouse dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen