What are the responsibilities and job description for the Digital Specialist position at Vestas?
At Vestas we are powered by the mission of changing the world. And to create a sustainable future, we are building a team of motivated visionaries. Would you like to join us?
This is a great opportunity to join the growing wind industry. Vestas is the world's largest wind turbine manufacturing company with significant operations in the United States.
Digital Specialist
The Digital Specialist plays a critical role in protecting and enhancing the reputation of Vestas North America through timely, efficient, and impactful communications. This role engages both external audiences, ensuring consistent, strategic messaging aligned with business objectives. The specialist will leverage digital channels to reach key stakeholders including the public, media, customers, industry partners, and employees.
Responsibilities
Channel Management & Content Creation
We offer an exciting position with great development opportunities in an inspiring environment at the world's largest wind turbine producer. We value initiative, collaboration, accountability, and accuracy. You will become part of an international environment with a focus on sustainability and safety and you will work among colleagues who support each other.
Our commitment to a fair hiring
At Vestas, we evaluate all candidates solely based on their professional experience, education, and relevant skills. To support a fair recruitment process, we kindly ask that you remove any photos, dates of birth or graduation, gender pronouns, marital status, or other personal information not relevant to the role before submitting your CV/resume. Your CV/resume should focus on your professional and educational background, along with the necessary contact details (email and phone number). We train our hiring teams in inclusive evaluation and regularly review process outcomes to ensure fairness.
DEIB Statement
At Vestas, we recognize the value of diversity, equity, and inclusion in driving innovation and success. We strongly encourage individuals from all backgrounds to apply, particularly those who may hesitate due to their identity or feel they do not meet every criterion. As our CEO states, "Expertise and talent come in many forms, and a diverse workforce enhances our ability to think differently and solve the complex challenges of our industry". Your unique perspective is what will help us powering the solution for a sustainable, green energy future.
BEWARE – RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails from people pretending to work for Vestas. Read more via this link, https://www.vestas.com/en/careers/our-recruitment-process
About Vestas
Vestas is the energy industry’s global partner on sustainable energy solutions. We are specialised in designing, manufacturing, installing, and servicing wind turbines, both onshore and offshore.
Across the globe, we have installed more wind power than anyone else. We consider ourselves pioneers within the industry, as we continuously aim to design new solutions and technologies to create a more sustainable future for all of us. With more than 185 GW of wind power installed worldwide and 40 years of experience in wind energy, we have an unmatched track record demonstrating our expertise within the field.
With 30,000 employees globally, we are a diverse team united by a common goal: to power the solution – today, tomorrow, and far into the future.
Vestas promotes a diverse workforce which embraces all social identities and is free of any discrimination. We commit to create and sustain an environment that acknowledges and harvests different experiences, skills, and perspectives. We also aim to give everyone equal access to opportunity.
To learn more about our company and life at Vestas, we invite you to visit our website at www.vestas.com and follow us on our social media channels. We also encourage you to join our Talent Universe to receive notifications on new and relevant postings.
This is a great opportunity to join the growing wind industry. Vestas is the world's largest wind turbine manufacturing company with significant operations in the United States.
Digital Specialist
The Digital Specialist plays a critical role in protecting and enhancing the reputation of Vestas North America through timely, efficient, and impactful communications. This role engages both external audiences, ensuring consistent, strategic messaging aligned with business objectives. The specialist will leverage digital channels to reach key stakeholders including the public, media, customers, industry partners, and employees.
Responsibilities
Channel Management & Content Creation
- Manage Vestas North America digital presence and footprint including social media channels, company website and search advertising.
- Develop and implement a digital content strategy that aligns with regional business priorities and resonates with diverse audiences, leveraging all relevant digital channels (social media, website, podcasts, programmatic advertising etc.).
- In collaboration with External Communications Lead Specialist and Global partners, advance company's social media programs.
- Manage the creation of compelling, high-quality digital content including graphics, videos, animations, and interactive formats to drive engagement and strengthen Vestas' brand presence across all platforms.
- Stay current on emerging digital platforms, tools, and trends to identify new opportunities for engagement and pilot new formats to expand reach and relevance.
- Using digital channels, promote wind energy careers and build the employer brand, with a focus on technician hiring in key markets.
- Oversee Vestas North America web presence, collaborating with internal teams to ensure content is current, human-forward, and public-facing.
- Partner with External Communications Lead Specialist to execute on social media playbook for senior leaders, including identifying thought leadership opportunities and managing content calendars.
- Source and craft authentic stories from internal and external stakeholders to humanize the brand and support employer branding initiatives.
- Collaborate closely with the Global Marketing and Global Communication teams.
- Establish and maintain governance frameworks for digital channels, including, but not limited to, response frameworks, situational readiness and messaging alignment.
- Develop and enforce content guidelines, tone of voice, and publishing protocols across platforms.
- Support digital response efforts during reputational issues or crises, ensuring timely, coordinated messaging across platforms.
- Maintain readiness protocols and escalation paths for digital communications in collaboration with the External Communications Lead Specialist.
- Manage budgets for paid campaigns, ad spend, or tools. Coordinate with agencies, freelancers, or vendors (creative, media buying, influencers).
- Monitor and report on channel performance, engagement metrics, and adherence to KPIs, using insights to refine strategy and ensure accountability, with a special focus on growth in engagement and reach in priority markets.
- Share actionable insights with relevant internal stakeholders.
- Track and monitor the digital environment inc. social listening to identify emerging themes, breaking news, and misinformation, promptly sharing insights with internal stakeholders.
- Bachelor's degree or equivalent experience; Master's degree preferred
- 5 years of relevant experience
- A highly creative mindset; the ability to think conceptually and strategically
- Demonstrated project management skills; the ability to handle multiple diverse priorities and programs at any given time
- Ability to work with diverse cultures and time zones
- High-quality written and verbal communication and presentation skills with solid ability to characterize complex ideas into compelling corporate messaging
- Ability to travel up to 15% of time
- Drivers' license and ability to obtain a passport is required
- Social media campaigns: Extensive experience running paid and organic campaigns across platforms like LinkedIn, X, TikTok, and Instagram.
- Content creation: Advanced skills in graphic design and video editing (Canva, Adobe Creative Suite, CapCut etc.) to produce visually compelling and shareable content.
- Website Management: Experience updating and maintaining websites using content management systems.
- Search visibility: Ability to make sure our content shows up in search engines, both through free methods (SEO) and paid campaigns.
- Tracking performance: Comfortable using analytics tools to track what's working online and explain the results in plain language.
- Strategic mindset: Ability to look beyond individual posts and think about how digital content supports the bigger business goals.
- Sound judgment in sensitive situations: Ability to make good decisions about what should and shouldn't be shared online, especially during rapidly unfolding or challenging situations.
- Collaboration and persuasion: Effective skills in working with people at all levels - from teammates to executives - to build alignment and bring ideas to life.
- Storytelling: Ability to turn technical or industry-heavy information into content that comes across as human, engaging, and easy to understand for a wide audience.
We offer an exciting position with great development opportunities in an inspiring environment at the world's largest wind turbine producer. We value initiative, collaboration, accountability, and accuracy. You will become part of an international environment with a focus on sustainability and safety and you will work among colleagues who support each other.
- Attractive salary and one of the most comprehensive benefits plans in the industry
- Great benefits coverage that includes dental and vision
- Generous Paid Time Off policies
- Great 401(k) plan (with employer match)
- Tuition assistance
Our commitment to a fair hiring
At Vestas, we evaluate all candidates solely based on their professional experience, education, and relevant skills. To support a fair recruitment process, we kindly ask that you remove any photos, dates of birth or graduation, gender pronouns, marital status, or other personal information not relevant to the role before submitting your CV/resume. Your CV/resume should focus on your professional and educational background, along with the necessary contact details (email and phone number). We train our hiring teams in inclusive evaluation and regularly review process outcomes to ensure fairness.
DEIB Statement
At Vestas, we recognize the value of diversity, equity, and inclusion in driving innovation and success. We strongly encourage individuals from all backgrounds to apply, particularly those who may hesitate due to their identity or feel they do not meet every criterion. As our CEO states, "Expertise and talent come in many forms, and a diverse workforce enhances our ability to think differently and solve the complex challenges of our industry". Your unique perspective is what will help us powering the solution for a sustainable, green energy future.
BEWARE – RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails from people pretending to work for Vestas. Read more via this link, https://www.vestas.com/en/careers/our-recruitment-process
About Vestas
Vestas is the energy industry’s global partner on sustainable energy solutions. We are specialised in designing, manufacturing, installing, and servicing wind turbines, both onshore and offshore.
Across the globe, we have installed more wind power than anyone else. We consider ourselves pioneers within the industry, as we continuously aim to design new solutions and technologies to create a more sustainable future for all of us. With more than 185 GW of wind power installed worldwide and 40 years of experience in wind energy, we have an unmatched track record demonstrating our expertise within the field.
With 30,000 employees globally, we are a diverse team united by a common goal: to power the solution – today, tomorrow, and far into the future.
Vestas promotes a diverse workforce which embraces all social identities and is free of any discrimination. We commit to create and sustain an environment that acknowledges and harvests different experiences, skills, and perspectives. We also aim to give everyone equal access to opportunity.
To learn more about our company and life at Vestas, we invite you to visit our website at www.vestas.com and follow us on our social media channels. We also encourage you to join our Talent Universe to receive notifications on new and relevant postings.