Digital Marketer: Mid-Level, B2B Software (SEO/SEM/PPC/Content)

Vesigo Studios is searching for a data-driven self-starter for our Digital Marketing Coordinator role, with a background in marketing software or technology services. Vesigo Studios is a leading SaaS-based software company dedicated to providing innovative solutions that help businesses streamline their operations and achieve their goals. We pride ourselves on our smart use of technology, our customer-centric approach, and our vibrant, dynamic team. We are looking for a talented and experienced Digital Marketing Coordinator to join our team and drive our digital marketing efforts to new heights. Please note, the company is not registered with E-Verify and will not be able to provide STEM-OPT visa status.

Key Responsibilities:

• Implement and generate comprehensive digital marketing strategies to drive user acquisition, engagement, and retention.
• Coordinate cross-channel digital marketing campaigns (SEO, SEM, PPC, content marketing, social media, email marketing).
• Collaborate with cross-functional teams such as customer support, sales, and development teams to align marketing efforts with business objectives.
• Lead, execute, and optimize paid advertising campaigns (Google Ads, social media ads, etc.).
• Oversee content creation and distribution, ensuring consistency, up-to-date information, and quality across all digital platforms.
• Ownership over implementing SEO strategies to improve organic search rankings and drive website traffic.
• Manage and optimize SEM campaigns to maximize ROI.
• Monitor, analyze, track, and report on the performance of all digital marketing campaigns using analytics tools.
• Use data-driven insights to make informed decisions and optimize marketing efforts.
• Ownership over the digital marketing budget, allocating resources effectively to maximize impact and ROI.
• Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies.
• Conduct market research to identify new opportunities for growth and innovation.
• Develop and execute strategies to engage and retain customers, including email marketing campaigns and personalized content.
• Implement and manage marketing automation tools to streamline and enhance customer communication.

Requirements:

• Solid experience marketing B2B services.
• Proven track record of developing and executing successful digital marketing campaigns.
• Proven experience in digital marketing, with a focus on SEO/SEM/PPC strategies.
• Proficiency in social media marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEO tools, marketing automation software).
• Strong understanding of SEO, SEM, PPC, social media marketing, and content marketing principles.
• Experience with email marketing platforms.
• Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• Strong analytical skills to interpret data and make informed decisions.
• Experience with content creation, copywriting, and graphic design.
• Knowledge of HTML5 and CSS for website management.
• Ability to work in a fast-paced software environment and collaborate with cross-functional teams.
• Creative mindset with the ability to think outside the box and develop innovative marketing campaigns.
• Ability to adapt to changing market conditions and continuously seek new opportunities for growth.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Detail-oriented with excellent organizational skills.
• Excellent communication and presentation skills.
• Experience in the transportation industry and bilingual abilities are a plus.
• A degree in Marketing, Business, or related field is a plus.
• A combination of work experience and education will be considered.

Benefits:

• Hours of operation are Monday through Friday, 8:00 AM to 5:00 PM.
• The pay range is competitive, with the opportunity for raises depending on proficiency in generating new sales channels.
• We offer PTO, paid holidays, 401(k) with full matching, and health/vision/dental insurance coverage.
• We also offer a comfortable office with a fully stocked snack and drink area.

Why Should You Apply?

• Steady, reasonable hours.
• Opportunities for on-the-job training and advancement.
• Management invested in your success.

Please apply with a resume and a list of previous experience in selling and marketing software or technology. A portfolio showcasing sample work may be requested during the interview process.

Job Type: Full-time

Pay: $25.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Will you now or in the future require sponsorship for employment visa status?
• Please note, the company is not registered with E-Verify and will not be able to provide STEM-OPT visa status. Do you understand?

Education:

• Bachelor's (Preferred)

Experience:

• Content marketing: 2 years (Preferred)
• Email marketing: 2 years (Preferred)
• B2B marketing: 1 year (Required)

Ability to Commute:

• Medford, OR 97504 (Required)

Work Location: In person

Salary : $25 - $30