What are the responsibilities and job description for the Copywriter position at Vertiv?
The Copywriter is responsible for creating compelling, customer-facing copy across campaigns, ads, videos, and digital platforms that effectively communicates Vertiv’s value propositions. It requires strong conceptual ability and deep industry knowledge to translate complex products into clear, engaging messaging that builds brand recognition and customer trust. The position demands collaboration with cross-functional teams, agility in managing multiple projects, and proven experience in copywriting for the digital infrastructure industry.
RESPONSIBILITIES
- Write for launch campaigns, customer-facing ads, videos scripts, website copy, and other marketing materials that drive awareness and engagement.
- Create messaging and positioning that clearly communicates value propositions across all product lines and target audiences.
- Develop deep product and industry knowledge that informs authentic, on-brand messaging across all content formats and customer touchpoints.
- Collaborate with various internal business units to understand their messaging needs.
- Analyze content performance and market trends to continuously improve messaging effectiveness and provide insights to marketing and product teams.
- Maintain unwavering quality standards by implementing thorough review processes, adhering to established brand guidelines, and continuously refining your understanding of the brand story to ensure every piece of content delivers consistent messaging that strengthens brand recognition and customer trust.
- Handle multiple projects, producing work with speed and scale.
QUALIFICATIONS
- Mandatory: Minimum 4 years' experience in copywriting, content marketing, or marketing communications.
- Mandatory: Experience writing for the digital infrastructure industry – data centers, suppliers, product manufacturers, communication networks, and/or commercial and industrial environments.
- Mandatory: Previous advertising agency experience
- Conceptual ability to develop and present new ideas to internal teams and external stakeholders.
- Strong portfolio demonstrating ability to translate product knowledge and concepts into compelling copy.
- Experience with conversion optimization and A/B testing copy across multiple channels and formats.
- Ability to write in the brand voice and interpret messaging frameworks into customer-facing copy.