What are the responsibilities and job description for the Salesforce Marketing Cloud Analyst position at Vertex Sigma Software?
We are seeking a highly skilled and hands-on Salesforce Marketing Cloud Functional Lead to drive the design, deployment, and enhancement of SFMC-based digital engagement strategies. This role bridges business, technical, and marketing teams to translate campaign goals into scalable, personalized customer experiences — leveraging SFMC features such as SMS, Mobile SDK, personalized content, dashboards, and promotional workflows.
Key Responsibilities:
Solution Design & Strategy
- Lead discovery sessions with stakeholders to gather business requirements, pain points, and campaign goals.
- Design end-to-end customer engagement solutions using SFMC modules (Email, SMS, MobilePush, Mobile SDK, Journey Builder, Automation Studio).
- Architect personalization strategies across digital touchpoints using dynamic content, data extensions, and behavioral triggers.
- Define solution scope and translate business needs into actionable user stories and functional and technical specifications.
- Lead Integration discussions with upstream systems and develop integration contracts
Cross-Functional Collaboration & Implementation
- Serve as the functional liaison between marketing, product and product software teams.
- Guide developers on technical configuration, scripting logic, and integration needs.
- Lead end-to-end testing of journeys, automation, and campaign setups.
- Review deliverables, perform UAT, and coordinate go-live execution.
New Feature Enablement & Experimentation
- Lead implementation of new channels/features such as SMS, push notifications, Mobile SDK integration, and custom dashboards.
- Build POCs and pilot campaigns for new use cases and promotions.
- Optimize solution design based on customer behavior insights and feedback.
Monitoring, Analytics & Governance
- Oversee campaign performance reporting and dashboard creation for stakeholders.
Ensure adherence to privacy, security, and compliance requirements (e.g., opt-in/opt-out workflows). - Define documentation and governance processes for reusability and audit readiness.
- 10 years in CRM/Marketing technology with deep expertise in Salesforce Marketing Cloud (SFMC) as a solution designer and cross-functional lead.
- 5 years in Salesforce Marketing Cloud.
- Proven experience designing cross-channel marketing solutions: email, SMS, mobile push, and personalized content.
- Strong understanding of SFMC features: Journey Builder, Contact Builder, Mobile Studio, Personalization Builder, etc.
- Familiarity with Salesforce ecosystem integrations (e.g., Service Cloud, CDP/Data Cloud using Mulesoft).
- Excellent skills in requirements gathering, documentation, wireframing, and stakeholder communication.
- Hands-on experience with campaign testing, QA, and deployment using SFMC tools.
- Ability to interpret analytics and optimize journey design based on performance metrics.
- Salesforce certifications in Marketing Cloud Consultant or Administrator preferred.
- Bachelor’s or Master’s degree in Marketing, Business, Computer Science, or related field.
- Health Care Plan (Medical, Dental & Vision)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Training & Development
- Retirement Plan (401k, IRA)
- Free breakfast and lunch