What are the responsibilities and job description for the Marketing Manager position at Vertex Roofing?
Are you our next MARKETING GENIUS?
We are looking for a marketing superstar to join our leadership team. Is it you?
Vertex Roofing, Inc looks to stay on the leading edge in the home improvement industry. Driven by our core values, we are carving a different path in this industry and we need the right person to help take us to the next level.
Full job description
Our Marketing Coordinator will be a talented individual who leads our marketing team and helps generate leads while driving our brand's messaging and promotion strategies. The right candidate MUST have a proven background demonstrating experience and an understanding of lead generation and the metrics surrounding it. Join us to be a driving force in our growth! We believe in giving people the environment to succeed and the freedom for them to execute the tasks needed without micromanagement. If you are a self-motivated self-starter, then this could be for you!
Duties and Responsibilities:
- Develop and implement marketing plans and strategies to promote company products or services
- Create and manage digital marketing campaigns across various platforms
- Monitor and analyze marketing performance metrics to optimize strategies and campaigns
- Manage social media presence and engage with followers to build brand loyalty
- Develop, design, and implement printed marketing materials and campaigns
- Manage in-person lead generation events team (home shows, festivals, etc)
- Research and stay current on industry trends to identify new opportunities for growth
- Search Engine Optimization (SEO)
- Pay Per Click Management (PPC)
- Social Paid Ad Management, Targeting new audiences with specific ads.
- Website management
- Other tasks as assigned
- Marketing budgets and performance measuring
Requirements:
- Bachelor's degree in marketing, Communication, or related field
- Proven experience in marketing or related field
- Solid understanding of lead generation, especially in the home improvement field
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving abilities
- Ability to work in a fast-paced environment and meet tight deadlines
- Proficiency in marketing software tools
- Knowledge of digital marketing trends and best practices
Benefits
- 401(k)
- 401(k) matching
- Paid time off