Senior Lifecycle and HubSpot Marketing Manager

Be the one who makes a difference! At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us. The Senior Lifecycle and HubSpot Marketing Manager will play a critical role in advancing Vertex Education’s mission of changing lives through education by ensuring seamless, data-driven communication across the entire customer journey—from the first lead to enrollment. This role owns and optimizes Vertex’s HubSpot CRM, overseeing all email and SMS campaigns, workflows, and integrations that connect prospective families with our schools. Working closely with the Marketing, Product, and Legacy Traditional Schools teams, this individual ensures that every touchpoint reflects our brand, supports family engagement, and drives enrollment outcomes. The Senior Manager will also lead the organization’s adoption of HubSpot’s AI capabilities—using automation, predictive analytics, and content-generation tools to increase marketing efficiency and effectiveness while maintaining the integrity and accuracy of all HubSpot data. Essential Functions: 1. Lifecycle Communication Management: Own and execute all customer communications from initial lead to application to enrollment — using HubSpot and the Avela application platform. Partner closely with the Product and Legacy Traditional Schools teams to ensure consistent, seamless messaging and communications across the entire customer journey – from lead to application to enrollment and re-enrollment. Develop, deploy, and optimize email and SMS campaigns and drip marketing workflows that drive applications. Collaborate with copywriting and design partners to deliver creative assets and messaging that reflect brand standards and objectives. 2. HubSpot Administration and Optimization: Serve as the primary administrator for HubSpot CRM, responsible for configuration, user access, and maintaining data integrity. Manage the HubSpot relationship and hold regular meetings with our representative to optimize our HubSpot instance. Build, manage, and refine workflows, lead forms, automations, and integrations across HubSpot, Avela, and related systems. Monitor data quality and implement processes to reduce or eliminate duplicate contacts and inaccurate records. Manage all integrations within HubSpot including Avela, Eventbrite, and paid media (Meta, Google, etc.). Partner with the BI team to develop dashboards and reporting that provide insights into lead conversion, application performance, and data health. 3. Lead Management and Application Conversions: Manage all HubSpot lead capture tools and ensure seamless integration with marketing websites and application systems. Collaborate with the Product team to enhance UX/UI for lead generation and application conversion pages. Implement and maintain lead segmentation and scoring models that drive timely, targeted communications. Analyze and improve lead-to-application and application-to-enrollment conversion rates through performance tracking and process refinement. 4. HubSpot AI Enablement: Drive the aggressive adoption and optimization of HubSpot AI tools to enhance marketing performance and efficiency. Use HubSpot’s AI content creation features to assist with campaign copy, workflows, and automated communications. Implement predictive analytics and AI-driven automation to optimize lead nurturing, targeting, and conversion. Stay current on HubSpot AI developments and proactively recommend new use cases and features to advance marketing effectiveness. 5. Internal Support and Cross-Functional Training: Act as the organization’s HubSpot subject matter expert, ensuring best practices are consistently applied across teams. Provide periodic training and support to internal users on new HubSpot features, AI tools, and workflow updates. Collaborate across Marketing, Product, and Schools teams to align CRM processes with operational goals and lifecycle communication needs. Manage the Vertex–HubSpot vendor relationship and ensure maximum utilization of the platform’s capabilities. Required Qualifications: Education: Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field. Experience: Minimum of 5 years of experience managing marketing automation platforms, with at least 3 years of direct, hands-on experience in HubSpot CRM administration and campaign management. Technical Expertise: Demonstrated proficiency in building workflows, managing integrations, maintaining data hygiene, and using reporting tools within HubSpot. Data & Analytics: Hands-on experience using data visualization tools such as Looker Studio or Tableau to create dashboards, analyze performance data, and communicate marketing insights. Lifecycle Marketing Experience: Proven success in managing end-to-end customer communication across the full lifecycle (lead through enrollment). Collaboration Skills: Experience working cross-functionally with marketing, product, and operations teams in a fast-paced environment. Be excited to be a part of our team and grow your career with us! Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education. Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up. Be supported in your work by caring leaders and team members who want you to succeed. Be empowered to make a difference and climb higher and reach farther to change lives through education. Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances. Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance. Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions. Enhance your growth and development with mentoring and money to take training classes. Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer. Be the one who makes a difference! With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let’s make a difference together. Apply Today! Founded in 2007, Vertex Education is committed to changing lives through education by providing academic, business and development services to schools nationwide. At Vertex, three core values form the foundation of how we work with each other -- and our clients. These values are characteristics and qualities we offer to our clients, and to one another as colleagues on our quest to change lives through education. We offer to all projects and relationships the embodiment of these values: Innovative Minds Hungry Hearts Engaging Spirits