Director, Product Marketing

$120,000 - $135,000 VIP Bonus

Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships.

Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success.

Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better.

We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India.

JOB DESCRIPTION

We are seeking a Director of Product Marketing with a strong B2B SaaS background to lead the team responsible for positioning, messaging, and go-to-market strategy across multiple product lines and business segments. This role oversees the development of clear, differentiated messaging and programs that drive growth, retention, and customer engagement throughout the buyer journey.

The ideal candidate has proven experience leading high-performing teams, building scalable product marketing practices, and aligning go-to-market strategies with business objectives. They bring a customer-first mindset, using data, market insights, and emerging technologies to inform decisions and strengthen execution. This leader is proactive, collaborative, and results-oriented, with a deep understanding of how to connect customer needs to product value across our portfolio. Familiarity with AI tools, prompting techniques, and leveraging or building GPTs to enhance product marketing and operational efficiency is strongly preferred.

Core Requirements and Responsibilities:

Essential job functions included but are not limited to the following:

·       Lead, mentor, and develop a high-performing product marketing team to deliver measurable business impact.

·       Build and scale product marketing processes and standards that improve team alignment, efficiency, and accountability.

·       Collaborate closely with Product Management, Demand Generation, Sales, and Sales Enablement to drive unified go-to-market execution.

·       Drive a customer-centric culture within the team to ensure messaging, positioning, and go-to-market strategies align with buyer motivations and challenges.

·       Develop and execute business segment strategies to increase market awareness, product adoption, and customer advocacy.

·       Implement AI tools and automation to increase operational efficiency and accelerate content and campaign delivery.

·       Oversee the planning and execution of tiered product launches, ensuring timely delivery of complete, standardized go-to-market materials.

·       Oversee creation and continuous improvement of messaging frameworks, positioning documents, and enablement content that support sales and customer success.

·       Lead customer and market research initiatives to uncover insights that inform positioning, segmentation, and content strategy.

·       Translate customer and market intelligence into actionable guidance for product, marketing, and sales teams to refine go-to-market plans.

·       Maintain a comprehensive view of competitive trends and market shifts to strengthen Vertafore’s differentiation and growth strategy.

·       Partner with Demand Generation to optimize the customer journey and deliver targeted programs by segment and persona.

·       Align go-to-market priorities with overall company strategy, partnering with senior leadership to support revenue and growth objectives.