Manager, Brand and Social Accounts Lead

Overview

Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive.

Position Summary

Manager, Brand and Social Account lead is a hands-on content and storytelling role responsible for executing Versiti's public-facing brand presence across social and digital channels, with a particular focus on headquarters-based publicity and visibility in the Greater Milwaukee region. Reporting to the Senior Manager, Media & Public Relations, this role supports and advances Versiti's brand communications strategy through high-quality content creation, social storytelling, and amplification of corporate, community, and public-facing moments. The Manager partners closely with Media & PR leadership and Brand & Communications colleagues to ensure content is aligned, timely, and reflective of Versiti's voice and values. The Manager brings five years of experience and a demonstrated ability to independently execute content and social storytelling at a high level, while operating within established brand, communications, and publicity direction.

Total Rewards Package

BenefitsVersiti provides a comprehensive benefits package based on your job classification. Full-time regular employes are eligible for Medical, Dental, and Vision Plans, Paid Time Off (PTO) and Holidays, Short- and Long-term disability, life insurance, 7% match dollar for dollar 401(k), voluntary programs, discount programs, others.

Responsibilities

• Social Storytelling & Content Execution > Execute day-to-day public-facing storytelling for Versiti’s corporate social accounts and enterprise blood collections social content, under the direction of Media & Public Relations > Personally create high-quality, platform-native content, including: o Short-form video and reels o Stories and behind-the-scenes content o Static and light motion graphics (Canva or similar tools) o Copy and captions aligned to Versiti’s brand voice and messaging > Translate approved messaging, initiatives, and moments into engaging social and digital content > Apply platform trends and best practices thoughtfully while maintaining brand integrity > Track and report on content performance to inform ongoing improvements
• Milwaukee Headquarters Publicity and Community Visibility > Support headquarters-based publicity and visibility efforts in the Greater Milwaukee region, in coordination with the Senior Manager, Media and Public Relations. > Amplify corporate events, community partnerships, and public-facing initiatives through social and digital channels. > Capture real-time content at events and in the community to support awareness and engagement. > Serve as an on-site content resource to help ensure Versiti's public moments are well documented and shared.
• Social Channel Management and Brand Stewardship > Manage Versiti's primary corporate social accounts and enterprise blood collections social content, ensuring consistency in voice, tone, and visual standards. > Implement content calendars and publishing plans aligned with broader communication priorities. > Coordinate with Digital Marketing, Brand, and Public Relations colleagues to ensure alignment across channels and campaigns.
• Coaching and Enablement > Serve as content and social storytelling resource for state and service line teams. > Share best practices, templates, and guidance to help elevate storytelling quality across the organization. > Model effective content creation and platform use through hands-on execution.
• Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
• Understands and performs in accordance with all applicable regulatory and compliance requirements
• Complies with all standard operating policies and procedures

Qualifications

Education

• Bachelor's Degree in Marketing, Communications, Digital Media, or a related field required

Experience

• 4-6 years Professional experience in content creation, social media management, publicity support, or brand communications. required
• 1-3 years Demonstrated experience managing brand or organizational social accounts end-to-end. preferred
• 1-3 years Demonstrated experience providing a portfolio of work showcasing content creation, storytelling, and social execution. preferred

Knowledge, Skills and Abilities

• Strong hands-on skills in: > Short form video capture and editing > Graphic design using tools such as Canva > Mobile-first, real-time content creation required
• Thorough understanding of leading social media platforms, including LinkedIn, Facebook/Instagram, TikTok, X, YouTube, and more required
• Competent in copywriting and copyediting to create compelling and clear social media content required
• Adept at capturing and editing images and video to produce high-quality social media content required
• Strong interpersonal communication skills to effectively engage with diverse audiences and team members required
• Ability to manage multiple projects simultaneously while maintaining high standards of work required
• Strong editorial judgement and ability to execute independently within established strategy required

Tools and Technology

• Social media management tools (Hootsuite, Sprout Social, Buffer) desired
• Content creation design tools (Canva, Photoshop, Illustrator, Premiere Pro, Lumen5, Animoto) desired
• Analytics and insights tools (Google Analytics, Sprinklr, Brandwatch, HubSpot, Marketo) desired
• PR and media monitoring tools (Cision, Meltwater, PRNewswire) desired
• Content management systems (WordPress, Drupal, Contentful) desired
• Search engine optimization tools (SEMrush, Ahrefs) desired
• Project management tools (Asana, Trello, Slack) desired

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