Brand & Content Manager

We’re looking for a Brand & Content Manager to champion and elevate a premium consumer brand across every visual, written, and customer-facing channel. This role is responsible for shaping a cohesive brand identity, leading creative standards, and ensuring a unified experience across digital, print, and multimedia touchpoints. You will guide creative contributors, refine messaging frameworks, and oversee content quality to help the brand communicate with clarity, consistency, and impact.

Worksite Location: Minneapolis – 2 days onsite / 3 days remote each week

Pay Range

• Up to $110K salary bonus
• No C2C or work visa sponsorship available
  
  

Benefits:

• Medical Benefits
• 401(k) Matching
• Paid Time Off
• Holiday Pay
  
  

Roles & Responsibilities:

• Own and evolve the full brand identity system, maintaining guidelines for voice, tone, visual standards, and overall creative quality.
• Serve as the primary steward of brand execution across internal teams and external vendors.
• Oversee all customer-facing content, approving design, copy, and multimedia assets for alignment and cohesion.
• Lead creative development for advertising campaigns, photography, videography, and broader visual storytelling.
• Direct and coach designers, writers, and creative partners while elevating quality and reducing revision cycles.
• Guide website and product content, ensuring accurate product data, clear UX-driven messaging, and consistent technical documentation.
• Collaborate with marketing leadership on campaign concepts, seasonal themes, and long-form or SEO-focused content initiatives.
• Continuously audit and improve creative assets, enhancing clarity, performance, and conversion through stronger messaging and visual hierarchy.
  
  

Required Skills & Experience:

• 4–8 years of experience in brand management, creative direction, or integrated marketing roles.
• Strong track record managing visual and verbal brand identity systems across digital and traditional channels.
• Experience leading designers, writers, and creative vendors with strong editorial and visual judgment.
• Proven success managing content for websites, digital campaigns, and social platforms.
• Deep understanding of brand storytelling, customer psychology, and premium market positioning.
• Ability to translate technical or product information into engaging visual and written narratives.
• Working knowledge of SEO fundamentals, performance marketing principles, and conversion-driven content.
• Excellent leadership, communication, and project management capabilities.
• Ability to work onsite in Minneapolis two days per week.
  
  

Preferred Skills & Experience:

• Bachelor’s degree in Marketing, Communications, Design, Advertising, or a related field (or equivalent professional experience with a strong portfolio).
• Experience working within a brand-side marketing team, creative agency, or fast-paced e-commerce organization.
• Hands-on involvement managing brand identity systems, voice/tone frameworks, and creative guidelines.
• Background collaborating with creative contributors such as designers, copywriters, videographers, and agencies.
• Experience overseeing a wide range of content, including:
• Product and technical documentation
• Website creative
• Performance advertising assets
• Email and lifecycle campaigns
• Social media content
• Brand storytelling and positioning materials
• Familiarity with customizable, premium, or technically detailed consumer products is a plus.

About Versique

Versique: /ver-seek/ adj. being both versatile and unique; n. a high-performance recruiting firm specializing in executive leadership search, direct hire, and interim hiring solutions.

Versique Executive, Professional, & Interim Recruiting is a locally owned and operated hiring and placement firm based in the Twin Cities of Minnesota. With specialized practice areas across our three divisions, Versique delivers tailored expertise to a wide range of industries. What sets us apart is our team of recruiters—seasoned professionals who have worked in the very fields they now hire for, providing unmatched industry insight and connections.

We believe people are more than just resumes—they are transformative, unlocking the potential for organizational growth and success.

Versique is proud to be award-winning, earning recognition on the Inc. 5000 list of fastest-growing private companies and the Minneapolis-St. Paul Business Journal's Fast 50 list for 2023. We are also consistently recognized as a Star Tribune Top Workplace and were named a Best Place to Work in 2022 by the Minneapolis/St. Paul Business Journal.

Let’s find your people, together.

Versique is an equal-opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.