What are the responsibilities and job description for the Ecommerce Analyst position at Versare?
Company Overview
Versare is a Minneapolis-based specialty manufacturer with approximately $40 million in annual revenue. The company's core business is B2B, and its eCommerce channel is an active growth priority. With a lean organization and a culture that rewards ownership and initiative, this is an environment where your work shows up directly in business results, not buried in a committee process. If you want genuine visibility and a clear line between what you do and what the company achieves, this is the right size company for that.
Position Summary
The eCommerce Analyst is a hands-on operator responsible for the day-to-day performance of Versare's Commerce storefronts. Reporting directly to the Director of eCommerce, Amazon, and Marketplaces, this person owns the execution layer of the digital channel: product catalog management, pricing and promotional updates, landing page builds, performance reporting, and site quality for B2C Versare.com and Everblocksystems.com and B2B ScreenFlex.com and VersareFlooring.com. A third-party Commerce (formerly BigCommerce) services partner handles all technical development work; the Analyst serves as the internal business-side point of contact for that team — translating business requirements into clear project briefs, reviewing completed work, and keeping deliverables on schedule. Success in year one means a cleaner, better-performing site with measurable improvements in conversion and operational efficiency.
Core Responsibilities
Platform and Catalog Operations
• Manages product catalog entries in Commerce, including new item setup, attribute population, category assignments, and ongoing content accuracy audits
• Executes pricing updates and promotional configurations within the platform, ensuring accuracy and proper scheduling across active campaigns
• Builds and maintains landing pages using Commerce's native page-building tools, updating copy, imagery, and layout as directed by the Director
• Identifies and flags site issues, content gaps, broken product data, or UX friction points, and routes them to the appropriate resource for resolution
• Maintains site hygiene by conducting routine quality checks on product pages, navigation, and checkout flows
Performance Tracking and Reporting
• Monitors key site performance metrics — including traffic, conversion rate, bounce rate, and revenue by category — using Google Analytics 4 and platform-native reporting
• Produces regular performance reports for the Director, summarizing trends, flagging anomalies, and providing context for observed changes
• Supports A/B testing and conversion rate optimization efforts as directed, documenting test setups, results, and learnings
Vendor Coordination
• Serves as the internal point of contact for the third-party Commerce services partner and a range of technology vendors, communicating business requirements clearly and in writing, reviewing delivered work against specifications, and tracking open project items to completion
• Supports creation and execution of product roadmap in partnership with Director
• Maintains a running log of enhancement requests and bug reports, ensuring nothing falls through the cracks in the vendor relationship
Cross-Functional Collaboration
• Partners with internal colleagues in sales, marketing, and operations to support eCommerce execution for specific end markets or customer segments — translating their needs into actionable site updates
• Coordinates content, product, and promotional information across departments to ensure the site reflects current product availability, pricing, and positioning
Qualifications
Required Qualifications
• 1–3 years of professional experience in B2B and/or B2C eCommerce operations, digital merchandising, or a closely related function
• Hands-on experience working within an enterprise or mid-market eCommerce platform; Commerce experience is preferred, though candidates with meaningful Shopify or comparable platform experience will be considered
• Working proficiency with Google Analytics or GA4, including the ability to pull standard reports, interpret traffic and conversion data, and build or modify basic dashboards
• Demonstrated ability to manage product data, pricing, and content accurately at scale — errors in this work have direct business consequences, and attention to detail is non-negotiable
• Clear written communication skills, with the ability to convey business requirements to an external technical team and to summarize performance data for a non-technical internal audience
• Proficiency in Microsoft Excel for data management, reporting, and basic analysis tasks
• Bachelor's degree in Marketing, Business, Communications, Digital Technology, or a related field — or equivalent professional experience that demonstrates the same capabilities
Preferred Qualifications
• Direct, hands-on experience with Commerce specifically (administrative access, catalog management, page builder)
• Prior exposure to B2B eCommerce workflows, including experience with account-based pricing, dealer/distributor portals, or B2B buyer personas
• Familiarity with foundational SEO principles as applied to product page titles, meta descriptions, and URL structure
• Experience using project management or ticketing tools — Asana, Jira, Wrike, or similar — to coordinate work with external vendors and/or internal teams
• Exposure to conversion rate optimization (CRO) concepts and a basic understanding of A/B testing methodology, even if in a supporting role
• Experience or interest in leveraging AI tools for support on research, efficiency, analytics and more
What We Offer
• Salary range: $55,000-65,000
• Hybrid work arrangement based in Minneapolis — a defined mix of in-office collaboration and remote flexibility
• Competitive base salary commensurate with experience
• 5% annual performance bonus opportunity tied to individual and business results
• Full benefits package including health, dental, vision, and 401(k)
Salary : $55,000 - $65,000