Sr. Director, Consumer Insights - Enterprise & Growth

Company Description

VERSANT is a leading force in news, sports and entertainment - home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most.

As an independent, publicly traded company, VERSANT brings together powerhouse cable networks - including USA Network, CNBC, MS NOW (formerly MSNBC), Oxygen, E!, SYFY, and Golf Channel - with dynamic digital and direct-to-consumer brands such as Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. Together, these businesses reflect our commitment to delivering exceptional experiences across every screen and service.

VERSANT is an industry-changing media company fueled by innovation and an entrepreneurial spirit. With a strong foundation and a forward-looking vision, VERSANT empowers creativity, embraces change, and drives connection in an ever-evolving world.

Job Description

We’re seeking a highly strategic leader to join our team as Senior Director, Consumer Insights, in our Versant enterprise and growth area. In this role, you'll serve as a critical thought partner to executive leadership, using custom research, third-party data, and innovative analytics to drive business strategy, unlock growth opportunities, and inform decisions across the organization.

The enterprise and growth vertical of Versant is focused on long-term corporate planning, growing ad sales and strategic partnerships, distribution strategy and optimization, Versant enterprise synergies, changes in how consumer spend time and money, and emerging behaviors and new markets. This group helps Versant envision what direction(s) to go as a total portfolio, and how to invest and grow.

You’ll lead and grow a talented team of four focused on uncovering trends in audience behavior, platform engagement, and revenue drivers across our digital and linear ecosystems. The ideal candidate is a seasoned self-starter with a proactive mindset — able to identify opportunities, prioritize high-impact work, and operate with autonomy in a fast-paced, evolving environment, turning data from multiple sources into clear, actionable insights and recommendations that move the business forward.

Key Responsibilities:

• Partner with senior executives to identify key questions, shape hypotheses, and deliver data-driven insights that inform corporate strategy, growth planning, and business optimization.
• Lead a high-performing consumer insights team; mentor and develop talent while fostering a culture of curiosity, collaboration, and impact.
• Leverage custom research to proactively identify opportunities for business growth through investment in new and emerging areas.
• Partner closely with Versant ad sales and distribution, using custom research to support growth and success in those functional areas.
• Lead efforts to gather external market data and benchmark performance against industry trends to support strategic planning.
• Conceive and roadmap custom projects – that may leverage any combination of primary research and analysis of 1st and 3rd party data - that unearth new opportunities and inform a high-growth path for Versant.
• Define and track market-level behaviors that give Versant strategy leaders an advantage as they navigate shifts in the consumer economy to grow our overall business.
• Utilize a range of qualitative and quantitative research methods (e.g., surveys, competitive benchmarking, market analysis, first-party behavioral data) to develop strategic frameworks and business cases that support strategic initiatives.
• Translate complex analytical findings into clear, compelling narratives and presentations for C-suite and board audiences.

Qualifications

10 years of experience in consumer insights, analytics, or strategy, with at least 3–5 years in a leadership or director-level role.

• Proven track record of driving impact using consumer insights in a relevant environment (e.g., tech, media, finance, or consulting).
• Strong expertise in primary research methods including questionnaire design, clustering analysis, perceptual market mapping, longitudinal tracking design, white space/opportunity mapping, and demand landscape sizing.
• Self-starter and strategic thinker with a consultative approach — capable of identifying opportunities, framing the problem, and driving toward solutions with minimal direction.
• Strong business acumen and comfort engaging with executive stakeholders across diverse business domains.
• Excellent communication and storytelling skills — able to distill complex analysis into clear, persuasive insights.
• Bachelor’s or master’s degree in a quantitative, social science, or business field (e.g., Psychology, Economics, Sociology, MBA).
• Data science / advanced analytics expertise a strong plus.
• Prior experience in management consulting or corporate strategy roles a plus.

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by Versant by visiting the Benefits page of the Careers website.

Salary range: $160,000 - $180,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.