What are the responsibilities and job description for the Marketing Specialist position at Versability Resources Inc?
About VersAbility Resources
VersAbility Resources is a nonprofit organization dedicated to supporting individuals with disabilities through employment, community living, workforce development, and life enrichment services. Through innovative programs, community partnerships, and mission-driven initiatives, we empower individuals to live productive, meaningful lives.
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Role Overview
VersAbility Resources is seeking a creative, strategic, and results-driven Marketing Specialist to support the execution of integrated marketing and communications strategies that increase brand awareness, drive engagement, and support fundraising efforts.
This role is ideal for a self-starter who enjoys storytelling, content creation, social media management, and data-driven marketing. The Marketing Specialist will play a key role in promoting both VersAbility Resources and VersAbility TECH through engaging campaigns, digital communications, event promotion, and community outreach initiatives. The ideal candidate is creative, organized, proactive, and passionate about using marketing to support a mission-driven organization.
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What You’ll Do
- Support the development and execution of marketing campaigns for brand awareness, fundraising, and program promotion
- Create and manage content across social media, websites, email campaigns, print materials, and digital communications
- Lead all organizational social media platforms, including content planning, publishing, engagement, and analytics tracking
- Track and analyze marketing performance and provide recommendations to improve results
- Support promotion of VersAbility TECH programs to increase awareness and enrollment interest
- Manage branded merchandise, inventory, online company store, and promotional materials
- Develop and execute email marketing campaigns for donors, participants, business partners, and stakeholders
- Collaborate with internal teams to gather stories, content, and program updates
- Ensure all communications align with brand standards and organizational messaging
- Assist with events, community outreach activities, fundraising initiatives, and partnership development
- Perform other duties as assigned
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Qualifications
- Bachelor’s degree in marketing, Communications, Public Relations, Business, Nonprofit Management, or related field OR 37 years of relevant experience
- Minimum of 3 years of experience in marketing, communications, public relations, or related field
- Strong written and verbal communication skills
- Experience managing social media platforms and creating digital content
- Experience with email marketing, website management, and marketing analytics
- Proficiency with Microsoft Office Suite, Canva, social media platforms, and marketing technology tools
- Experience with Adobe Creative Suite, photography, videography, or graphic design preferred
- Strong project management and organizational skills
- Ability to work independently and manage multiple priorities
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Work Environment and Physical Requirements
This position primarily operates in a professional office environment but also supports community events, outreach activities, fundraising functions, and program locations.
The role may require occasional local travel, event support, photography, videography, and lifting up to 25 pounds of marketing materials, displays, or promotional items.
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Schedule
This is a full-time position. Monday through Friday 8am-4:30pm; however, occasional evenings and weekends may be required to support events, community outreach activities, and organizational initiatives.
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Why Join Us?
- Help tell stories that make a difference in the lives of individuals we serve
- Lead creative marketing initiatives that support a meaningful mission
- Gain exposure to nonprofit marketing, fundraising, workforce development, and community engagement
- Work in a collaborative environment where creativity and initiative are valued
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How to Apply
Apply online through VersAbility Resources' careers site. If you need assistance or a reasonable accommodation during the application process, please contact us at wehire@versability.org
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Equal Employment Opportunity
VersAbility Resources is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other protected characteristic.
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About Versability Resources Inc
“VersAbility Resources — Serving People with Disabilities of All Ages — is a national nonprofit organization based in Hampton, Virginia, committed to empowering people with disabilities to live, work, and thrive as active members of our communities. Serving over 1,500 individuals and their families annually, VersAbility offers a comprehensive range of programs and services, including early childhood, residential, day support, workforce training, and diverse employment opportunities. VersAbility is committed to a drug-free workplace in line with the Drug-Free Workplace Act of 1988, ensuring a safe, productive environment. It also promotes equal opportunity for all, offering reasonable accommodations for individuals with disabilities to perform job duties. For assistance with applications, people can contact 757-896-6461.