Social Media Editor

Overview:

The Social Media Editor is responsible for end-to-end social content creation—from concepting and briefing partners to shooting and editing, with support from partners on the social, creative and styling teams. This person is highly creative, organized, proactive, and detail-oriented. They have a strong pulse on emerging creators, trends and cultural moments, and understand how it all fits into the VB world. This role is based in our NYC office and reports to the Senior Director of Social & Content Strategy.

Responsibilities:

• Support the Sr. Director of Social & Content in creating a content plan for each month, from in-house shoots to social treatments on existing assets to creator partnerships
• Help plan and oversee social-first photoshoots, pulling swipe, creating shotlists, collaborating with creative team partners and capturing content on set.
• Conceptualize and help design social graphics for both photo carousels and video, understanding the different needs/strategies for different platforms.
• Coordinate with business partners on VB styling, design and store teams to concept, brief and gather employee-generated content (ie. store tours, BTS of pop-up installations, travel diaries).
• Collaborate with the Social Media Associate in developing a TikTok strategy and capturing content, reacting quickly to relevant trends as they arise.
• Attend VB events, activations and photoshoots (both local and out-of-state/international) to capture social-first content and turn around final posts within tight timelines.
• Maintain a rolodex of up-and-coming social content creators (ie. artists, stylists, photographers, personalities) to tap for collaborations, beyond the influencer partnerships managed by our PR team.
• Stay updated on current social media trends and cultural moments to create relevant, timely content.

Qualifications:

• 5 - 6 years of experience in social media marketing, content creation and/or art direction.
• Lives on social, and loves discovering and engaging with new people, brands, and communities online.
• Can quickly identify rising trends and creators, and has a clear understanding of how to apply a uniquely Veronica Beard lens to all social content.
• Has a deep knowledge of social platforms (Instagram, Tiktok, Substack), and comfortability with testing new tools as they emerge.
• Excels in photography and videography (iPhone, film, DSLR, Super 8), and has a basic understanding of lighting, prop styling and editing.
• Proficient in Photoshop, Premiere Pro, Canva, Capcut & Figma.
• Constantly references their likes, follows and saved folders, and also has an appreciation for taking in art/culture IRL—from films and books to museums and shows.
• Self-starter who can act and follow through on ideas and projects independently, and also know when to tap in other team members for collaboration.

The base salary range for this role is between $90,000 and $100,000. The relevant base salary will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications. The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts.

At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity. We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work.

Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.