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Territory Manager - Heavy Equipment

VERMEER COLORADO
Cortez, CO Full Time
POSTED ON 10/20/2026
AVAILABLE BEFORE 2/8/2027

For more than 57 years, the Vermeer Colorado team has been serving customers across Colorado and southeastern Wyoming with high-quality equipment, parts, and service. We are a family-owned company with an average employee tenure of more than 7 years of service. The Vermeer Colorado team is highly trained and invested in the success of our customers.

Are you ready to take your career to the next level? Our team is currently seeking an Experienced Territory Manager that is passionate about aligning customer expectations with the right tools for the job and becoming a trusted business partner for years to come. If you enjoy developing customer relationships and are looking for a rewarding career, we would like to hear from you!

As an Outside Sales Representative, you'll play a pivotal role in fostering enduring customer relationships built on trust, dedication, and exceptional service with new and existing customers within the Southwestern Colorado sales territory. You will be responsible for promoting and selling Vermeer's full equipment lineup to rental, landscaping, construction, and other industries. You'll be instrumental in recommending, demonstrating, and facilitating sales and rental transactions. This role requires a proactive and results-driven individual who thrives in a fast-paced environment and is passionate about delivering exceptional customer service.

BENEFITS:

Newly hired employees working at least 30 hours per week are eligible for benefits on the first day of the calendar month following 60 or 90 days of continuous employment. Benefits include:

- 100% company paid health insurance for employee, with option to add family members at employee expense. We offer three health insurance plans to choose from based on your needs and budget; including an HSA plan with employer contribution up to $3650/year for individual and up to $2400/year for family coverage.

- Paid Birthday off

- Company paid life insurance with the option of adding voluntary life insurance, AD&D insurance, and long-term and short-term disability insurance provided.

- 3 Weeks Paid vacation, 6 major holidays paid, and 401(k) retirement plan.

RESPONSIBILITIES:

  • Travel throughout the territory and champion the growth of our branch, serving as a driving force in market expansion.
  • Cultivate a robust network of industry contacts, forging meaningful connections with customers, contractors, and partners.
  • Prospect and identify potential customers in the area, including agricultural, landscaping, construction, and other industries, through cold calling, networking, and other lead generation strategies.
  • Build and maintain strong relationships with existing customers, providing ongoing support and assistance to meet their equipment needs.
  • Conduct product demonstrations and presentations to showcase Vermeer equipment features, benefits, and capabilities to customers.
  • Prepare and present sales proposals and quotes to customers, negotiating terms and closing sales to meet revenue targets.
  • Lead end-to-end execution of sales and rental transactions, ensuring seamless customer experiences.
  • Collaborate with the sales team and dealership management to develop and implement sales strategies and promotional campaigns to drive sales growth.
  • Stay informed about industry trends, market conditions, and competitor activities, and make recommendations for product offerings and sales strategies.
  • Provide exceptional customer service and support throughout the sales process, including addressing customer inquiries, resolving issues, and ensuring customer satisfaction.
  • Maintain accurate records of sales activities, customer interactions, and sales forecasts using CRM software and other tracking tools.
  • Attend sales meetings, training sessions, and industry events to stay informed about Vermeer products and sales techniques.

QUALIFICATIONS:

  • High school diploma or equivalent required; additional education or training in sales, marketing, or a related field preferred.
  • Minimum of 2 years of experience in outside sales, preferably in the equipment, agricultural, tree care or other related industries.
  • Proven track record of success in generating new business and achieving sales targets.
  • Strong communication and interpersonal skills, with the ability to build rapport and trust with customers and colleagues.
  • Excellent negotiation and closing skills, with the ability to overcome objections and secure sales agreements.
  • Self-motivated and results-driven, with a proactive approach to identifying and pursuing sales opportunities.
  • Class A CDL with a clean driving record or willingness to obtain CDL and ability to pass & maintain DOT physical.
  • Ability to handle physical demands including equipment operation, loading/unloading, and demonstrations.
  • Strong PC skills focsuing on Microsoft Office suite products.
  • Personal appearance must be neat and clean.
  • Background check required.
  • * Requires a valid driver's license and ability to meet requirements of the Company Insurance Policy: Vermeer Colorado will review motor vehicle records at least annually for all employees for whom driving a motor vehicle is an essential job function or when employees must obtain and drive rental vehicles while conducting company business. *

COMPENSATION:

Initial starting salary of up to $120k per year until transition to base salary complemented by unlimited commission structure on equipment sales. Company cell phone, laptop and truck/trailer will be provided.

TRAVEL:

Daily travel throughout the sales territory is expected with the occasional overnight stay. May also be required to attend out-of-state events/trainings up to 4 weeks in total per year.

COMPANY OVERVIEW:

Vermeer Colorado came from humble beginnings when Jon and Jeanetta Scott started the dealership more than 50 years ago. With prior experience in the equipment industry, the couple opened their own dealership – then, Empire Equipment Company – in February of 1968. They were selling John Deere’s green line of garden tractors when Vermeer Manufacturing, based in Pella, Iowa, approached them about selling its growing industrial product line later that year.

At the time, Vermeer products were new to the market and Jon played a big role in demonstrating equipment and building a reputation for the Vermeer name in his local Colorado territory. So much so that by 1972, he had dropped the John Deere line and picked up the name Vermeer Colorado Sales & Service, Inc.

Today, Vermeer Colorado proudly serves customers across Colorado and southeastern Wyoming with high-quality equipment and parts and service to match. With its home in Commerce City, the dealership has expanded to include three additional branch locations in Colorado Springs, Grand Junction and Fort Collins to better take care of customers. The Scott family still owns the dealership, with Jon and Jeanetta’s three children and grandchildren running the day-to-day operations.

When it comes to choosing a dealership for your industrial equipment needs – Vermeer Colorado is second to none. And that’s thanks to its people. Their employees are highly trained and carry long tenure, and it doesn’t take long to see how much they genuinely care about customers and their business. It comes as no surprise that the dealership has achieved top honors from Vermeer Corporation, earning the Pinnacle dealer status several years over. The dealership is proud to represent the Vermeer brand and help customers be Equipped to Do More.®

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Experience:

  • OEM: 2 years (Preferred)
  • B2B sales: 2 years (Required)
  • Heavy equipment operation: 1 year (Preferred)

License/Certification:

  • Drivers license (Required)

Willingness to travel:

  • 50% (Required)

Work Location: On the road

Salary : $80,000 - $120,000

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