What are the responsibilities and job description for the Senior Director, Enterprise Brand Marketing position at Verisk?
Job Description
We are seeking an experienced and strategic Senior Director, Enterprise Brand Marketing to lead Verisk's enterprise brand marketing capability. This leader will be responsible for shaping enterprise marketing strategy, identifying and prioritizing enterprise initiatives that strengthen the Verisk brand, elevating market awareness, deepening client engagement, and supporting long-term commercial growth.
The role requires a unique combination of strategic brand and marketing expertise, enterprise thinking, commercial acumen, and operational leadership. The successful candidate has a proven track record developing brand strategies, leading integrated, multi-channel B2B marketing campaigns, leading high-profile enterprise events, influencing executive stakeholders, building cross-functional alignment, and translating business priorities into marketing strategies that deliver measurable outcomes.
Working across a highly matrixed organization, the Senior Director serves as Marketing's enterprise integrator bringing together Integrated Marketing, Product Marketing, Digital Marketing, Corporate Communications, Customer Engagement, Market Intelligence, Sales, Creative Services, and executive leadership to deliver enterprise initiatives that no single business or marketing team could accomplish independently.
The leader will act as a trusted advisor to senior leadership, helping to shape enterprise brand strategy, guide marketing investment decisions, and ensure enterprise initiatives support Verisk’s business objectives.
Responsibilities
Leadership Profile
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, the fourth consecutive year in the UK, Spain, and India, and the second consecutive year in Poland. In addition, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer, testaments to the value we place on workplace culture.
We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.
Verisk Businesses
Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property and Restoration Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Catastrophe and Risk Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events.
Marketing Solutions — delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement
Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.
Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
Verisk Analytics is an equal opportunity employer.
Verisk invests in a benefits package for all employees that includes the following: Health Insurance, a Retirement Plan, Disability benefits, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
https://www.verisk.com/company/careers/
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Verisk Employee Privacy Notice
We are seeking an experienced and strategic Senior Director, Enterprise Brand Marketing to lead Verisk's enterprise brand marketing capability. This leader will be responsible for shaping enterprise marketing strategy, identifying and prioritizing enterprise initiatives that strengthen the Verisk brand, elevating market awareness, deepening client engagement, and supporting long-term commercial growth.
The role requires a unique combination of strategic brand and marketing expertise, enterprise thinking, commercial acumen, and operational leadership. The successful candidate has a proven track record developing brand strategies, leading integrated, multi-channel B2B marketing campaigns, leading high-profile enterprise events, influencing executive stakeholders, building cross-functional alignment, and translating business priorities into marketing strategies that deliver measurable outcomes.
Working across a highly matrixed organization, the Senior Director serves as Marketing's enterprise integrator bringing together Integrated Marketing, Product Marketing, Digital Marketing, Corporate Communications, Customer Engagement, Market Intelligence, Sales, Creative Services, and executive leadership to deliver enterprise initiatives that no single business or marketing team could accomplish independently.
The leader will act as a trusted advisor to senior leadership, helping to shape enterprise brand strategy, guide marketing investment decisions, and ensure enterprise initiatives support Verisk’s business objectives.
Responsibilities
- Enterprise Brand Strategy & Architecture – Lead the strategic evolution of the Verisk brand through enterprise brand planning, brand architecture, naming governance, and M&A brand integration while influencing executive leadership on enterprise brand decisions that balance consistency, growth objectives, customer needs and business priorities. Partner closely with Brand Operations & Creative Services to ensure enterprise brand strategy is translated into scalable standards, systems, and creative execution.
- Enterprise Marketing Strategy & Campaign Leadership – Develop and execute enterprise marketing strategies aligned with Verisk's corporate priorities and growth objectives. Lead integrated, multi-channel campaigns that combine digital, content, events, public relations, sales enablement, analyst engagement, and creative services to strengthen the Verisk brand, increase market awareness, deepen client relationships, and support commercial growth. Evaluate and optimize campaign performance and continuously optimize strategy based on customer, market, and performance insights.
- Enterprise Experiences – Provide strategic leadership for Verisk's flagship enterprise experiences, including executive events, AI Summit, CIAB, ITC, enterprise activations, and other high-profile client programs. In conjunction with the Expiriential team, define audience strategies, business objectives, content direction, executive engagement approaches and success measures for enterprise experiences. Ensure each experience reinforces the Verisk brand while supporting measurable business outcomes and exceptional client experiences.
- Cross-Functional Leadership – Partner across Marketing, Sales, Product Management, Corporate Communications, Customer Engagement, and executive leadership to establish engagement models that ensure alignment between enterprise initiatives and division level campaigns, facilitate cross-functional collaboration, resolve competing priorities, and drive unified execution across the organization.
- AI-Enabled Marketing Transformation – Champion the responsible adoption of AI across enterprise marketing activities. Identify opportunities to automate, simplify, or redesign workflows while increasing organizational effectiveness, speed to market and strategic capacity. Partner with the broader marketing leadership team to leverage AI in ways that enhance productivity, improve decision making, and enable higher value work across the organization.
- Organizational Leadership – Lead and develop a high-performing Enterprise Brand Marketing team by establishing priorities, coaching talent, allocating resources, managing budgets, and fostering a culture of accountability, collaboration, innovation, and continuous improvement. Champion responsible adoption of AI to automate repetitive work and increase the team's capacity for higher-value strategic activities.
Leadership Profile
- Enterprise mindset with strong commercial acumen and business judgement.
- Executive presence with the ability to influence senior leaders and build alignment across diverse stakeholder groups.
- Strategic portfolio thinker capable of balancing competing priorities across diverse stakeholder groups.
- Builds leaders and organizational capability.
- Thrives in matrixed organizations.
- Balances strategic thinking with disciplined execution.
- Champions innovation and continuous improvement.
- Experienced change leader who can navigate ambiguity and organizational transformation.
- Growth in enterprise brand awareness and engagement.
- Successful execution of integrated enterprise campaigns and flagship experiences.
- High-quality brand architecture and M&A integration recommendations adopted by leadership.
- Strong cross-functional partnership and stakeholder satisfaction.
- Development of a high-performing, enterprise-focused marketing team.
- Increased productivity through operational excellence and responsible AI adoption.
- Bachelor's degree in Marketing, Communications, Business or related field; MBA preferred.
- 10 years of progressive B2B marketing leadership experience.
- Demonstrated success developing and executing integrated, multi-channel marketing campaigns that drive measurable business outcomes.
- Proven experience leading enterprise events, executive engagement programs, or high-profile client experiences.
- Experience developing enterprise brand strategy, brand architecture, product naming, and M&A brand integration recommendations.
- Strong understanding of customer insights, market intelligence, campaign measurement, competitive intelligence, and go-to-market strategy.
- Experience influencing senior executives and leading highly matrixed organizations.
- Experience leading teams, managing budgets, and developing marketing talent.
- Innovative and creative thinker: pioneer who embraces bold ideas
- Adaptable: ability to interact and gain alignment with all levels of the organization including the Executive level
- Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
- “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
- Accountability matters: drives for results as coach and team player; bias to outcomes
- Exhibits aptitude: always learning and growing; constantly attempts new experiences
- Flexible: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
- Grit: passionate, self-directed, and motivated; demonstrates endurance
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.
At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.
For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, the fourth consecutive year in the UK, Spain, and India, and the second consecutive year in Poland. In addition, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer, testaments to the value we place on workplace culture.
We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.
Verisk Businesses
Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property and Restoration Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient
Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Catastrophe and Risk Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to catastrophic events.
Marketing Solutions — delivers data and insights to improve the reach, timing,relevance, and compliance of every consumer engagement
Life Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.
Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger
Verisk Analytics is an equal opportunity employer.
Verisk invests in a benefits package for all employees that includes the following: Health Insurance, a Retirement Plan, Disability benefits, and a Paid Time Off program. We offer a competitive total rewards package that includes base salary determined based on role, experience, skill set, and location.
All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
https://www.verisk.com/company/careers/
Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
Verisk Employee Privacy Notice
Salary : $150,000 - $200,000