Content, Playbooks & Product Enablement Mgr

Company Description

Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

Job Description

The Content, Playbooks & Product Enablement Mgr is responsible for building, governing, and optimizing the sales content ecosystem, including plays, messaging, narratives, competitive insights, and product-to-sales translation. This role ensures Vericast sellers across all segments have the right tools and messages to win consistently, improving productivity, win rates, and onboarding success.

KEY DUTIES/RESPONSIBILITIES

• Own the Sales Content Ecosystem - Govern structure, quality, and lifecycle of all sales content; Maintain content taxonomy and ensure findability; Enforce version control, compliance alignment, and content governance.  (20%)
• Build & Maintain Vericast Sales Playbooks - Create and maintain sales play-specific playbooks across segments; Define discovery flows, messaging, competitive positioning, and objection handling; Align plays to pipeline stages and forecasting criteria.  (20%)
• Translate Product & Product Marketing Manager Deliverables into Sales Assets - Partner with Product and Marketing to create sales content aligned to our sales strategy; Convert product updates into seller-ready messaging, decks, talk tracks, and collateral; Create launch enablement kits and vertical narratives; Partner with training to integrate materials into onboarding and skills programs.  (15%)
• Partner with Field Leadership to Drive Adoption - Collaborate with leaders across Enterprise, Strategic, and Priority segments; Develop battlecards, competitive teardowns, and scenario-based tools; Collect field feedback to update and optimize content regularly.  (15%)
• Content Analytics & Insights - Measure content usage, play adoption, and impact using enablement analytics; Analyze correlations between content and deal progression; Prioritize new content creation based on performance insights.  (15%)
• Ensure Messaging Consistency Across GTM Functions - Align messaging across Sales, Marketing, Product, and Customer Success; Maintain consistency of value propositions, proof points, and competitive angles.  (15%)

Qualifications

EDUCATION

• Bachelor’s degree required in any field

EXPERIENCE

• 5 years in Sales Enablement, Product Marketing, or GTM strategy roles. (required)
• Experience building sales content, playbooks, and messaging frameworks. (required)
• Experience with content management platforms (Highspot, Seismic, etc.). (required)
• Experience in complex B2B environments supporting Enterprise and Strategic sellers. (preferred)
• Familiarity with sales methodologies (Challenger, MEDDICC, Value Selling). (preferred)

KNOWLEDGE/SKILLS/ABILITIES

• Strong writing, storytelling, and communication skills. (required)
• Ability to analyze performance data and make content recommendations. (required)
• Strong collaboration skills with Product, PMM, and Sales Ops. (preferred)

OTHER

Success Measures (First 12 Months)

•         Increased content usage and adoption across segments.

•         Reduction in outdated and unused content.

•         Improved onboarding productivity through aligned messaging.

•         Consistent application of competitive positioning and narratives.

•         Measured correlation between content usage and improved deal outcomes.

Additional Information

Base Salary Range: $100,000-$125,000

Position is eligible for an annual bonus incentive program

Applications will be accepted until the posted deadline May 31, 2026 or until a sufficient candidate pool has been identified.

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.