What are the responsibilities and job description for the Vice President Physician (HCP) Marketing position at Veradermics?
Vice President, Physician (HCP) Marketing
Location: Hybrid, with 2-3 days per week in Yardley, PA Commercial Office
Reports to: SVP, US Commercial
About Veradermics
Founded in 2019, Veradermics, Incorporated (NYSE: MANE) is a well-funded, publicly listed company that offers the opportunity to work in a performance-driven, highly dynamic environment. At Veradermics, you can actively contribute to shaping the company culture, take on various roles and responsibilities, and grow professionally.
Veradermics is a dermatologist-founded, late clinical-stage biopharmaceutical company focused on developing innovative therapeutics for common aesthetic and dermatological conditions.
Veradermics lead product candidate, VDPHL01, is as an oral, non-hormonal treatment for men and women with pattern hair loss (PHL). We are currently conducting three Phase 3 clinical trials as we work to deliver potentially transformative solutions and aspire to redefine the standard of care in dermatology. Learn more here.
At Veradermics, we combine scientific rigor with a vision for impactful innovation to make a lasting difference in the lives of patients.
Why Work at Veradermics
The VP, HCP Marketing is responsible for developing and executing the professional marketing strategy that drives physician adoption, prescribing behavior, and clinical credibility for the company's portfolio. This role translates clinical and scientific data into compelling, compliant messaging and equips the field organization with high-impact promotional tools.
This leader partners closely with Sales, Medical Affairs, Consumer Marketing, and Commercial Operations to ensure a unified, differentiated value proposition across dermatology, med spa, and telehealth channels, including coordinated ownership of the company's HCP and consumer digital ecosystem.
Key Responsibilities
HCP Strategy & Positioning
Veradermics is a small, tight-knit, high-performing team that works with urgency, positivity, and a deep sense of ownership. We set an exceptionally high bar for ourselves and seek someone who is energized by playing an integral role in a fast-moving organization at a pivotal moment in our trajectory—bringing curiosity, clarity, and a drive to get things done at the highest level.
We value strong organization, thoughtful collaboration, and genuine investment in team success. Honest, direct communication is central to how we work and grow together. Accomplishing our collective goals will be fun but also complex.
Location and Travel
Veradermics provides a comprehensive compensation package that includes a base salary, annual performance bonus eligibility, and access to the employee stock option plan.
Robust benefits package, including health coverage, retirement benefit matching, dependent care FSA, and unlimited paid time off.
Equal Opportunity Employer
Veradermics is an equal opportunity employer. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Location: Hybrid, with 2-3 days per week in Yardley, PA Commercial Office
Reports to: SVP, US Commercial
About Veradermics
Founded in 2019, Veradermics, Incorporated (NYSE: MANE) is a well-funded, publicly listed company that offers the opportunity to work in a performance-driven, highly dynamic environment. At Veradermics, you can actively contribute to shaping the company culture, take on various roles and responsibilities, and grow professionally.
Veradermics is a dermatologist-founded, late clinical-stage biopharmaceutical company focused on developing innovative therapeutics for common aesthetic and dermatological conditions.
Veradermics lead product candidate, VDPHL01, is as an oral, non-hormonal treatment for men and women with pattern hair loss (PHL). We are currently conducting three Phase 3 clinical trials as we work to deliver potentially transformative solutions and aspire to redefine the standard of care in dermatology. Learn more here.
At Veradermics, we combine scientific rigor with a vision for impactful innovation to make a lasting difference in the lives of patients.
Why Work at Veradermics
- You Can Be Part of a Meaningful Mission: Veradermics aims to become a leader in medical dermatology by bringing pharmaceutical innovation to the treatment of common skin conditions to improve the lives of patients.
- Veradermics is Growing: Veradermics is a dynamic and growing company; we are advancing our VDPHL01 Phase 3 clinical trials and preparing for commercialization. PHL affects approximately 80 million people in the U.S. alone.
- The Veradermics Culture: We are an innovative, collaborative, hard-working and performance-driven company that values the contributions of our employees and keeps our focus on patients
- We have been featured in Forbes, Allure, Marie Claire, Bazaar, Dermatology Times, the Slate, The New York Post, The Hartford Courant, The Kansas City Star, and other multi-media platforms.
The VP, HCP Marketing is responsible for developing and executing the professional marketing strategy that drives physician adoption, prescribing behavior, and clinical credibility for the company's portfolio. This role translates clinical and scientific data into compelling, compliant messaging and equips the field organization with high-impact promotional tools.
This leader partners closely with Sales, Medical Affairs, Consumer Marketing, and Commercial Operations to ensure a unified, differentiated value proposition across dermatology, med spa, and telehealth channels, including coordinated ownership of the company's HCP and consumer digital ecosystem.
Key Responsibilities
HCP Strategy & Positioning
- Define the HCP segmentation, targeting, and positioning strategy across dermatologists, primary care, med spas, and telehealth providers.
- Craft the core professional value proposition grounded in clinical data and real-world evidence.
- Lead competitive positioning and message differentiation.
- Develop HCP sampling strategy and promotional pull-through plans aligned to launch objectives and prescribing behavior.
- Own development of all HCP-facing materials (detail aids, visual aids, digital tools, leave-behinds).
- Partner with Sales and Training to ensure effective field execution and message pull-through.
- Develop omnichannel HCP engagement strategies (digital, virtual, in-person).
- Own CRM strategy, HCP engagement automation, and omnichannel orchestration capabilities supporting the field organization.
- Build and manage Key Opinion Leader (KOL) strategy.
- Lead scientific congress planning and execution.
- Oversee speaker bureau programs and peer-to-peer education.
- Develop educational programs for physicians and provider networks.
- Ensure alignment with Medical Affairs on scientific accuracy and compliance.
- Support development of disease awareness and treatment pathway content.
- Lead HCP-focused market research and insights generation.
- Translate insights into actionable marketing strategies.
- Partner cross-functionally on commercial analytics infrastructure and HCP engagement measurement strategies.
- 12 years in pharmaceutical/biotech marketing, including significant HCP marketing experience and progressive leadership responsibility spanning both strategic oversight and day-to-day management of high-performing marketing organizations.
- Launch experience in dermatology, aesthetics, or specialty pharma preferred.
- Strong understanding of clinical data interpretation and promotional compliance.
- Experience building modern omnichannel HCP engagement models that integrate field execution, digital engagement, and CRM orchestration.
- Demonstrated success leading cross-functional teams and field alignment.
Veradermics is a small, tight-knit, high-performing team that works with urgency, positivity, and a deep sense of ownership. We set an exceptionally high bar for ourselves and seek someone who is energized by playing an integral role in a fast-moving organization at a pivotal moment in our trajectory—bringing curiosity, clarity, and a drive to get things done at the highest level.
We value strong organization, thoughtful collaboration, and genuine investment in team success. Honest, direct communication is central to how we work and grow together. Accomplishing our collective goals will be fun but also complex.
Location and Travel
- Location: Hybrid, with 2-3 days per week in Yardley, PA Commercial Office
Veradermics provides a comprehensive compensation package that includes a base salary, annual performance bonus eligibility, and access to the employee stock option plan.
Robust benefits package, including health coverage, retirement benefit matching, dependent care FSA, and unlimited paid time off.
Equal Opportunity Employer
Veradermics is an equal opportunity employer. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.