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Field Visual & Concept Manager

Vera Bradley
Roanoke, IN Full Time
POSTED ON 11/14/2025
AVAILABLE BEFORE 12/22/2025
The Field Visual & Concept Manager leads the development and execution of compelling brand experiences and merchandise presentations across Vera Bradley retail environments. This role brings creative vision to life through innovative in-store experiences, visual storytelling, and cohesive concept execution that inspires both customers and teams.

Ideal candidate would be based in Fort Wayne, Indiana or New York, New York

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Lead the conception and execution of innovative in-store experiences, including pop-up activations and immersive brand storytelling moments, in partnership with key stakeholders.
  • Collaborate closely with the Senior Visual Merchandising Manager to ideate and deliver creative go-to-market strategies that communicate seasonal brand narratives.
  • Develop and implement visual merchandising concepts that elevate product storytelling and create an exceptional shopping experience.
  • Drive the design and execution of seasonal showrooms, curating environments that stay true to Vera Bradley’s core DNA.
  • Partner with District and General Managers to align merchandise presentation with company objectives—ensuring every store reflects our commitment to personal expression, choice, and customer connection.
  • Deliver comprehensive visual training, coaching, and in-store support to Store Managers and wholesale partners.
  • Continuously refine processes and introduce best practices to maintain world-class visual standards and retail presentation.
  • Analyze business trends and respond with strategies that improve KPIs and maximize sales.
  • Provide timely, actionable feedback to the VP of Sales, Director of Retail, District Managers, Area Managers, and Store Managers to ensure alignment and consistency across all visual touchpoints.
  • Lead quarterly new manager visual training sessions, fostering a culture of excellence, creativity, and brand pride.

Education And/Or Experience

  • Bachelor’s degree in retail, marketing, merchandising, or related field preferred.
  • 10 years' experience within upscale/luxury gift, apparel/fashion accessory or home industries preferred
  • 5 years directing or managing/supervising experience.
  • High level experience understanding retail buying and/or sales

Knowledge, Skills, And Abilities

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Proven project management experience and ability to oversee multiple initiatives simultaneously.
  • Strong proficiency in Microsoft Office Suite.
  • Working knowledge of architectural drawings and spatial planning.
  • Excellent written and verbal communication skills, with the ability to engage all levels of the organization.
  • Collaborative leader who can influence and inspire across teams.
  • Strong relationship-building and problem-solving skills, with professionalism and tact.
  • Highly organized with the ability to prioritize and meet deadlines in a fast-paced environment.
  • Flexible and adaptable to evolving business needs.
  • Decisive, analytical thinker with creative problem-solving abilities.
  • Strong attention to detail and ability to apply industry best practices to improve processes and visual execution.

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the day
  • Ability to lift 35lbs and occasionally lift to 55lbs
  • Strong sensory skills, such as good eyesight, good hearing, and dexterity
  • Ability to operate office equipment, including computers, copiers, fax machines, and phones
  • Frequent travel to visit direct stores and showroom setup shows as needed
  • Frequent overnight travel required (2-3 weeks per month)

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.

Health Benefits

VRA offers a variety of medical, dental and vision programs to meet your family’s health care needs.

  • Medical plan options including both a HDHP/HSA plan and a PPO plan
  • Dental
  • Vision
  • Flexible spending accounts

Survivor Benefits

Life insurance provides peace of mind for your family should the unexpected happen.

  • Employer provided 2X your salary in life insurance
  • Accidental Death and Disability insurance
  • Voluntary life insurance for you, your spouse and your children

Income Protection

If you are unable to work due to illness or injury VRA provides several programs to protect your income at no cost to you.

  • Short-term disability
  • Long-term disability
  • Paid family medical leave

Retirement Plan

The VRA 401k plan helps you accumulate savings for retirement

  • 401k with generous company match, immediate vesting (age and service requirement)
  • Strong line up of professionally managed funds
  • Safe-harbor plan design

Paid Time Off

Enjoy generous time off programs.

  • Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
  • 9 paid holidays a year
  • Paid bereavement leave

Give Back Opportunities

VRA offers the opportunity to serve your community.

  • Voluntary Time Off

Holistic Wellness

  • Access to a variety of financial, physical, and mental wellness experts
  • Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
  • Opportunities for leadership development, skill development and career advancement 

Product Discount

  • Generous employee discount on Vera Bradley products

Ancillary Benefits and Programs

  • Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.

Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.

Base Pay Range:

$89,900.00 - $134,900.00

Vera Bradley’s compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable.

Salary : $89,900 - $134,900

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