What are the responsibilities and job description for the Assistant Manager, Loyalty & CRM position at VENUM?
Title: Assistant Manager, Lifecyle & Retention
Department: Marketing / E-Commerce
Location: New York, NY (Manhattan HQ)
Type: Full-Time
Reports to: E-Commerce Director North America
Who We Are
Venum is the #1 combat sports brand in the world, trusted by elite athletes and worn across the UFC, boxing, MMA, Muay Thai, BJJ, and training communities worldwide. Our products are built for performance, authenticity, and athletes who live the fight game.
As Venum continues to expand its North American headquarters in New York, we are building a best-in-class in-house marketing and e-commerce organization to drive growth across digital channels. Our strategy combines performance-driven digital marketing, strong brand storytelling, and disciplined e-commerce execution to accelerate Venum’s growth across Venum.com, retail partners, and emerging categories such as Team Sports and Motorsports.
Who We Are Looking For
We are hiring an Assistant Manager, Lifecycle & Retention to support the execution and optimization of Venum's owned marketing channels across Email, SMS, and Push. This role will help drive customer retention, engagement, and revenue growth across our North America ecommerce business.
Working closely with the E-Commerce Director and cross-functional teams, you'll execute CRM campaigns, optimize customer journeys, analyze performance, and help build stronger relationships with our customers through data-driven marketing.
What You’ll Work On
CRM Campaign Execution
This role will be compensated with a good-faith pay range of $80,000 - $95,000. This range represents the minimum and maximum base pay the company reasonably expects to offer for this role at the time of posting. Final base pay will depend on several factors, including the applicant’s qualifications, relevant experience, education, certifications or professional licenses, and overall performance throughout the interview process.
This role may offer the following benefits: medical, vision, and dental insurance, life insurance, disability insurance and a 401(k) matching program. This role may also be eligible for an annual performance-based bonus award. This role includes paid personal time off and 14 paid company holidays. Venum offers paid sick time in accordance with all applicable state and federal laws.
The Company is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment and do not discriminate on the basis of race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, age, disability, pregnancy, childbirth or related medical conditions, reproductive health decisions, marital or partnership status, military or veteran status, genetic information, arrest or conviction
Department: Marketing / E-Commerce
Location: New York, NY (Manhattan HQ)
Type: Full-Time
Reports to: E-Commerce Director North America
Who We Are
Venum is the #1 combat sports brand in the world, trusted by elite athletes and worn across the UFC, boxing, MMA, Muay Thai, BJJ, and training communities worldwide. Our products are built for performance, authenticity, and athletes who live the fight game.
As Venum continues to expand its North American headquarters in New York, we are building a best-in-class in-house marketing and e-commerce organization to drive growth across digital channels. Our strategy combines performance-driven digital marketing, strong brand storytelling, and disciplined e-commerce execution to accelerate Venum’s growth across Venum.com, retail partners, and emerging categories such as Team Sports and Motorsports.
Who We Are Looking For
We are hiring an Assistant Manager, Lifecycle & Retention to support the execution and optimization of Venum's owned marketing channels across Email, SMS, and Push. This role will help drive customer retention, engagement, and revenue growth across our North America ecommerce business.
Working closely with the E-Commerce Director and cross-functional teams, you'll execute CRM campaigns, optimize customer journeys, analyze performance, and help build stronger relationships with our customers through data-driven marketing.
What You’ll Work On
CRM Campaign Execution
- Execute Email, SMS, and Push campaigns across the North America ecommerce business
- Support revenue growth through campaign optimization, testing, and merchandising
- Monitor key CRM performance metrics including:
- CRM revenue contribution
- engagement rates
- repeat purchase rate
- customer retention metrics
- Build, execute, and optimize lifecycle journeys including:
- Welcome Series
- Browse Abandonment
- Cart Abandonment
- Post-Purchase
- Cross-Sell
- Winback campaigns
- Identify audience segmentation and personalization strategies
- Coordinate Email, SMS, and Push communications to deliver a consistent customer experience
- Manage the CRM marketing calendar alongside broader marketing initiatives
- Develop email, SMS, and push notification content that supports both brand and commercial objectives
- Create SMS campaigns and automated flows while ensuring compliance and best practices
- Create push notification campaigns through Tapcart and other mobile platforms
- Test new customer engagement opportunities across owned channels
- Build campaigns using standardized email templates and reusable assets
- Partner with Creative and Brand Marketing to produce on-brand communications
- Execute A/B tests across subject lines, messaging, creative, timing, and offers
- Monitor campaign performance and recommend optimization opportunities
- Manage ongoing optimization of Venum's loyalty program
- Develop campaigns that increase customer retention and repeat purchases
- Help identify opportunities to improve customer lifetime value
- Prepare recurring CRM performance reports and dashboards
- Analyze campaign performance and customer behavior to identify trends
- Support segmentation efforts using first-party customer data
- Grow customer acquisition through email capture, SMS opt-ins, and onsite engagement initiatives
- Work closely with:
- E-Commerce
- Brand Marketing
- Creative and Content teams
- Product and Category teams
- Support CRM initiatives tied to product launches, promotional campaigns, and seasonal events
- Work alongside Paid Media to ensure a seamless customer journey from acquisition through retention
- 2–4 years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within DTC
- Experience creating and executing Email and SMS marketing campaigns
- Familiarity with customer lifecycle marketing and marketing automation
- Strong organizational skills with excellent attention to detail
- Analytical mindset with the ability to interpret campaign performance and identify optimization opportunities
- Experience with customer segmentation and personalization
- Familiarity with loyalty or customer retention programs is a plus
- Experience working in fast-paced ecommerce or consumer brands
- Experience with Shopify and CRM platforms such as Klaviyo, Attentive, and Tapcart (or similar)
- Strong written communication skills with an eye for compelling customer messaging
- Work for the #1 combat sports brand in the world
- Be part of building Venum’s North American headquarters in New York
- Work with elite athletes, global partners, and high-impact product launches
- Join a fast-growing organization with real opportunity for career growth and impact
This role will be compensated with a good-faith pay range of $80,000 - $95,000. This range represents the minimum and maximum base pay the company reasonably expects to offer for this role at the time of posting. Final base pay will depend on several factors, including the applicant’s qualifications, relevant experience, education, certifications or professional licenses, and overall performance throughout the interview process.
This role may offer the following benefits: medical, vision, and dental insurance, life insurance, disability insurance and a 401(k) matching program. This role may also be eligible for an annual performance-based bonus award. This role includes paid personal time off and 14 paid company holidays. Venum offers paid sick time in accordance with all applicable state and federal laws.
The Company is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment and do not discriminate on the basis of race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, age, disability, pregnancy, childbirth or related medical conditions, reproductive health decisions, marital or partnership status, military or veteran status, genetic information, arrest or conviction
Salary : $80,000 - $95,000