VP of Marketing

The Vice President of Marketing is responsible for leading comprehensive marketing strategy, campaign planning, and growth initiatives that support Vensure’s business goals, brand identity, lead generation, and pipeline development. This role oversees integrated marketing programs, demand generation, digital presence, branding, media, public relations, customer engagement, and marketing operations to drive measurable business growth across Vensure and its Division Partners.

This role is not eligible for remote or hybrid options as it is a full time/in-office role.

Essential Duties and Responsibilities

• Lead annual and quarterly marketing planning, establishing campaign strategies, growth priorities, target audiences, performance metrics, and execution plans that align with revenue goals.
• Measure, analyze, and report marketing performance, including campaign effectiveness, lead generation, conversion rates, pipeline influence, ROI, and department KPIs to optimize results.
• Build and coach Marketing team to help create/support a best-in-class marketing organization.
• Develop robust and scalable Marketing Department infrastructure that will allow the team to expand and grow at a rate that equally meets the growing Vensure family, in terms of Divisions and active clients across North America.
• Partner closely with Sales and business leaders to define pipeline goals, support revenue growth, improve lead quality, and align marketing programs to buyer needs and market differentiators.
• Serve as the primary marketing leader for growth strategy, developing integrated demand generation programs that build awareness, create qualified leads, nurture prospects, and accelerate pipeline.
• Oversee campaign development from concept through execution, ensuring messaging, channels, budgets, timelines, segmentation, and goals are clearly defined and aligned to measurable outcomes.
• Identify opportunities to improve lead acquisition, nurture performance, funnel progression, and marketing-sourced or marketing-influenced pipeline through data driven optimization.
• Maintain a thorough understanding of marketing operations and cross-team and Division collaboration.
• Other duties as assigned.
• Lead the strategy, execution, and ongoing optimization of company websites, ensuring performance, scalability, and user experience.
• Provide oversight and guidance to internal and external developers, ensuring code quality, design consistency, and adherence to brand standards.
• Manage CMS platform, including theme and plugin management, content structure, and performance tuning.
• Collaborate with cross-functional teams (marketing, IT, UX/UI) to align web initiatives with broader business goals.
• Monitor and analyze website performance metrics; implement improvements based on user behavior, SEO, and technical insights.
• Ensure web properties are accessible, secure, and compliant with relevant standards (ADA, GDPR, etc.).
• Troubleshoot and resolve front-end and back-end website issues in a timely and efficient manner.
• Evaluate and implement new technologies or plugins to enhance website functionality and user experience.
• Maintain documentation for web architecture, processes, and workflows to ensure scalability and knowledge sharing.

Knowledge, Skills, and Abilities

• Strong sense of urgency, initiative, and prioritization.
• Strong problem-solving skills, perform root-cause analysis and follow a strategic approach to executing on a thoughtful solution.
• Ability to empower and inspire Marketing Department.
• Excellent communicator with natural ability to connect and motivate others.
• Ability to flourish and show agility in a fast-paced environment.
• Solid teamwork skills further supported by a professional demeanor.
• Strong time-management and organizational skills.
• Basic computer skills, internet skills, business research tools acumen, MS Word, Excel, Outlook, PowerPoint, and required working knowledge of CRM and marketing automation platforms, including HubSpot and Salesforce.

Required Education & Experience

• Experience: 9 years of experience in marketing, or related fields.
• Bachelor’s degree at minimum.
• Strong B2B/B2C marketing experience.
• Experience in a highly analytical and data-driven environments (marketing or otherwise), backed by a solution-oriented mindset.
• Marketing leadership experience, including campaign planning, growth marketing, demand generation, lead generation, pipeline development, digital marketing, branding, copy creation, and UI/UX.
• Required experience with HubSpot and Salesforce, including CRM management, campaign tracking, lead management, reporting, and pipeline visibility.

Physical, Mental, & Communication Demands

Physical Read Only

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

• Frequently required to sit; occasionally required to stand and walk.
• Specific vision abilities required include close vision, color vision, and ability to adjust focus.
• Frequently required to talk and hear.
• Moderate concentration/intensity, which includes prolonged mental effort.
• Average memory, taking into consideration the amount and type of information.
• Noise level in the work environment is usually moderate.

Environmental Conditions

Indoor, office environment. May occasionally have moderate noise level from copiers, W2 or check printers, or co-workers.

Disclaimer

This job description in no way states or implies that these are the only duties to be performed by the employee filling this position. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by management. Management has the right to add to, revise, or delete information in this job description. Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions of this position.

This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.