Director of Ecommerce

VelvetCaviar.com is a leading lifestyle and tech accessories store with millions of shoppers every month. We’re seeking a visionary, data-driven, and highly organized E-commerce Director to own and scale one of the fastest-growing Shopify brands of the past 3 years!

From campaign launches to conversion rate optimizations, this E-commerce Director will oversee all parts of the Shopify ecosystem. In addition, working closely with the Marketing Director to help drive efficient paid and organic traffic.

If you’re someone who loves e-commerce, is driven to break new records, and is obsessed with perfecting the customer journey, this role is for you. Join us in building the next e-commerce powerhouse.

ABOUT US:

Velvet Caviar is a leading phone accessories brand with over 1 Million social media followers and millions of customers, established in New York since 2015. We’re mostly known for pioneering the tech accessories market with our stylish phone cases and matching accessories. Our products can be found in national retailers and on thousands of celebrities and influencers worldwide! With a smaller team environment, Velvet Caviar is a great place for collaboration, personal growth, and making an impact.

Visit our Instagram at @velvetcaviar and our website, velvetcaviar.com, to better understand the brand and product line.

RESPONSIBILITIES:

Shopify Store Growth

• Develop, lead, and execute a world class eCommerce growth strategy
• Oversee the Shopify storefront’s performance, design, and user experience
• Lead conversion rate optimizations with A/B tests, checkout flows, product page optimization, etc.
• Manage the website designer and software development team members & agencies for website rollouts
• Direct site merchandising: homepage, category pages, PDPs, search navigation.
• Launch duplicate Shopify stores in foreign markets (Europe, South America, etc)

Marketing & Acquisition

• Coordinate campaigns with the creative team for seasonal and promotional events
• Coordinate product launches online - asset readiness, page builds, bundling, cross-sells.
• Partner with the Marketing Director on paid media strategy (Meta, Google, TikTok, etc.)
• Oversee retention programs across automated email, SMS, and CRM lifecycles
• Implement and optimize loyalty, referral, and subscription programs
• Oversee the SEO development with both on and off site programs

Technology & Data

• Own the Shopify tech stack for all applications: Klaviyo, Yotpo, Gorgias, etc.
• Ensure proper data tracking across GA4, Meta Pixel, server-side tagging, and attribution tools.
• Derive advanced analytics for breakthrough revenue, AOV, CAC, LTV, ROAS opportunities
• Manage vendors, negotiating contracts and holding them accountable to ROAS/KPI targets.
• Evaluate and implement new e-commerce technologies or partners as needed.

Leadership & Team Building

• Build and lead the e-commerce team & functions.
• Recruit, coach, and develop high-performing team members.
• Set team OKRs/KPIs aligned with the business’ objectives.
• Collaborate cross-functionally with Ops, Finance, and Product teams.

Financial Management

• Set annual and quarterly growth targets for DTC sales.
• Manage and optimize tech stack budget allocations.
• Identify opportunities to improve profitability (AOV increases, retention boosts, better ROAS)
• Partner with Ops on demand planning and inventory flow to align supply with demand.

REQUIREMENTS:

• Experienced: 5 years growing Shopify stores with a proven track record.
• Accomplished: Scaled ecommerce revenue to 8 or 9 figures on Shopify.
• Analytical: Obsessed with website performance, CRO, CVR, and AOV testing.
• Technical: Skilled in leading web design & development rollouts.
• Global: Experienced in launching and scaling international Shopify stores.
• Adaptable: Thrives in a fast-paced, ever-changing environment.
• Driven: Goal-oriented, ambitious, and relentless in pursuit of success.

PERKS:

• Be a key strategic leader at a fast-growing, 8-figure brand.
• Competitive salary performance-based bonuses.
• Hybrid schedule with 2 days per week in the Brooklyn Navy Yard office.
• Generous PTO based on seniority
• Health insurance coverage plus additional benefits.
• Quarterly team events & retreats to connect and recharge.

Velvet Caviar is an equal-opportunity employer committed to a diverse workplace environment.