Creative Director

Creative Director

About Us

Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.

Velocity’s Culture and Core Values

Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort.

We take ownership, assuming full responsibility for tasks, decisions, and outcomes, whether successes or setbacks, without shifting blame. “That’s not my job” is not in our vocabulary; when one part of our team falls short, we all do.

Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth. This mindset defines who we are and ensures our continued success.

Overview

The Creative Director plays a key role in defining, executing, and elevating the creative vision for Velocity and its portfolio of premium automotive brands. This role oversees all visual storytelling across photography, video, design, and campaign creative, bringing the brand’s vehicles, products, and experiences to life through world-class content and storytelling.

As the head of the in-house creative team, the Creative Director leads designers, photographers, and videographers to produce work that reflects Velocity’s craftsmanship, innovation, and performance-driven spirit. They develop, execute, and oversee all brand campaigns, seasonal and holiday promotions, and product launch initiatives, ensuring every creative touchpoint aligns with the company’s premium identity and strategic goals.

The Creative Director collaborates closely with the VP of Marketing, Brand Marketing Managers, and Digital Marketing Director to set creative direction and ensure consistent brand expression across digital, social, video, and experiential channels.

If you are a hands-on creative leader with a passion for storytelling, design, and automotive culture, this role offers the opportunity to shape how the world experiences Velocity.

Job Level

Director

Reports To

VP of Marketing

Duties and Responsibilities

Creative Leadership & Team Management

• Lead, mentor, and inspire a multidisciplinary creative team including designers, photographers, and videographers
• Set creative direction and uphold brand standards across all content and campaigns
• Conduct regular creative reviews and provide actionable feedback to elevate quality and alignment
• Manage workloads, timelines, and priorities to ensure on-time delivery of creative deliverables
• Use performance metrics and scorecards to evaluate team effectiveness and growth.

Campaign Development & Brand Execution

• Develop, execute, and oversee all campaign creative, including product launches, seasonal promotions, and holiday initiatives
• Translate marketing objectives into creative concepts that drive engagement and awareness
• Collaborate with Brand Marketing Managers and the Digital Marketing Director to align creative execution with brand strategy and digital performance goals
• Direct creative across all media formats, including photo, video, digital, print, and experiential

Brand & Visual Identity

• Maintain and evolve the visual identity for Velocity and its portfolio of brands
• Ensure cohesive application of brand identity across all creative outputs
• Partner with Brand Marketing Managers to translate strategy into compelling visual storytelling
• Oversee creative consistency across dealerships, retail partners, and collaborative campaigns.

Production Oversight

• Manage all photo and video production from concept through post-production
• Oversee internal and external resources, schedules, and deliverables to ensure brand standards are met
• Supervise creative execution for product shoots, lifestyle content, and brand campaigns.

Cross-Functional Collaboration

• Partner with the VP of Marketing to align creative direction with business goals
• Collaborate with Sales, Events, and Partnerships teams to support campaigns, activations, and experiences
• Work closely with PR and communications to ensure storytelling consistency across earned and owned media.

Innovation & Continues Improvement

• Stay current on creative trends, production technologies, and design best practices
• Bring fresh ideas to content, storytelling formats, and campaign approaches
• Foster a culture of creativity, collaboration, and excellence within the marketing department

Key Performance Indicators (KPIs)

• Creative Quality: 95% of deliverables meet brand and quality standards
• On-Time Delivery: Campaigns, shoots, and creative assets delivered within approved timelines
• Brand Consistency: Unified visual identity across all brands and platforms
• Campaign Effectiveness: Creative supports measurable engagement and lead generation goals
• Team Development: Creative team meets performance metrics and demonstrates growth

Required Skills and Abilities

• Proven experience leading creative teams in design, photography, and video
• Strong creative vision with exceptional storytelling and brand-building abilities
• Excellent leadership, communication, and collaboration skills
• Expertise in brand identity, campaign concepting, and production execution
• Deep appreciation for automotive culture, craftsmanship, and luxury branding
• Proficiency in Adobe Creative Suite and other design and production tools
• Ability to manage multiple high-priority projects with precision and attention to detail
• Experience working cross-functionally with marketing, sales, and leadership teams
  

Education Background and Experience

• Bachelor’s degree in Design, Marketing, Communications, or related field preferred
• 10 years of creative experience, including 5 years in a leadership role
• Proven success developing and executing integrated campaigns for premium, lifestyle, or automotive brands
• Strong portfolio showcasing excellence in creative direction, photo/video, and design
  

Physical Demands (To include but not limited to)

• Prolonged periods of sitting at a desk or workstation reviewing creative work
• Occasional standing or walking during photo and video shoots, events, or shop visits
• Occasional travel for campaign production or brand activations
• Frequent use of hands for typing, writing, and reviewing digital materials
• Ability to lift and transport photo or video equipment up to 25 pounds
• Exposure to varying temperatures and noise levels near production or shop areas (PPE may be required)
• Ability to safely operate a motor vehicle
  

Benefits Include

• Compensation: Pay is based on experience and qualifications
• Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days
• Retirement: 401(k) with company match after 6 months at next enrollment period
• Paid Time Off: Paid time off and paid holidays
• Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment

Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity.

Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.