Marketing and Events Associate

Job Overview

We are seeking a highly organized and detail-oriented Marketing and Event Associate (TikTok & Instagram Reels Focus) to join our dynamic team. The ideal candidate will be responsible for planning, executing, and overseeing a variety of events while also leading the creation of unique, short-form video content for TikTok and Instagram Reels. This role requires excellent communication skills, creativity, and the ability to manage multiple tasks simultaneously—balancing on-site execution with consistent content production that drives attention and engagement.

Responsibilities

• Create TikTok and Instagram Reels content end-to-end: ideation, scripting, filming, editing, posting, and performance tracking.
• Develop unique video concepts (not generic templates) that highlight brand personality, behind-the-scenes moments, event energy, team culture, and client/partner stories.
• Stay current on trends, sounds, and formats, and translate them into brand-safe, original content that performs on both TikTok and Reels.
• Build and manage a short-form content calendar and maintain a consistent posting cadence.
• Capture content on-site during events (BTS, quick interviews, venue walkthroughs, recaps, reactions) and turn it into high-performing edits.
• Optimize videos for performance (strong hooks, captions/on-screen text, pacing, and clear CTAs).
• Repurpose content across platforms as needed while tailoring formats to each channel.
• Collaborate with clients to understand event objectives and requirements.
• Research venues, vendors, and suppliers to find the best options for events.
• Develop and manage event budgets, ensuring all expenses are tracked and reported.
• Coordinate logistics including catering, transportation, equipment rentals, and accommodations.
• Create marketing materials and promotional content for events using Adobe Creative Suite.
• Implement performance marketing strategies to maximize event attendance.
• Oversee on-site event management, ensuring all aspects run according to plan.
• Evaluate the success of each event and content initiative through feedback and performance metrics for future improvements.

Skills

• TikTok- and Reels-native understanding of short-form content: hooks, pacing, storytelling, and trend adaptation.
• Hands-on experience filming and editing short-form video (e.g., CapCut, Premiere, Final Cut, or similar).
• Ability to create original, on-brand video ideas and execute quickly.
• Strong research skills to identify suitable venues and vendors.
• Proficiency in budgeting to manage event costs effectively.
• Familiarity with HTML for creating engaging online content related to events.
• Knowledge of performance marketing techniques to promote events successfully.
• Experience with Adobe Creative Suite for designing promotional materials.
• Background in marketing and advertising sales to enhance event visibility.
• Understanding of print advertising strategies for traditional marketing efforts.
• Ability to develop content marketing strategies that resonate with target audiences.
• At least 1 year of Event Management (or equivalent hands-on coordination experience).

Join us in creating memorable experiences—and capturing them through standout TikTok and Instagram Reels content that people actually want to watch.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• Health insurance
• Paid time off

Experience:

• Videography: 2 years (Preferred)
• Marketing: 2 years (Required)

Ability to Relocate:

• Cedarhurst, NY 11516: Relocate before starting work (Required)

Work Location: Hybrid remote in Cedarhurst, NY 11516

Salary : $55,000 - $65,000