Product Marketing Specialist

Position Description:

We’re looking for a creative, strategic, and hands-on Product Marketing Specialist to help bring Velociterra’s products to life, from the first idea to the moment they reach our customers’ hands.

In this role, you’ll sit at the intersection of marketing strategy and product development, shaping how our new souvenir and promotional product lines are conceived, positioned, and launched. You’ll combine data-driven insights with storytelling flair to make sure every product connects with our customers and stands out in the market.

If you’re equally excited about diving into customer research, refining product concepts, and crafting go-to-market campaigns that drive adoption and growth, then you’ll fit right in here.

What You’ll Do

Turn Ideas Into Market-Ready Products

• Develop and execute go-to-market (GTM) strategies for new product launches, from crafting messaging to running campaigns.
• Create compelling product positioning and customer-facing content that highlights what makes our custom products unique and valuable.
• Partner closely with the sales team to ensure alignment on messaging, benefits, and target customer segments.
• Track performance, adoption, and engagement metrics to fine-tune marketing strategies and maximize impact.

Shape Product Strategy with Insights

• Translate customer feedback, market trends, and competitor insights into actionable product features and enhancements.
• Recommend pricing and packaging strategies that balance profitability with customer appeal.
• Collaborate with product development to make sure every launch is rooted in real customer needs and brand alignment.
• Support product testing and iteration cycles to keep offerings fresh, relevant, and competitive.

Collaborate Across Teams

• Act as the voice of the customer in product and marketing discussions.
• Work closely with sales, customer success, and operations to deliver smooth, coordinated launches and consistent messaging.
• Build feedback loops between marketing campaigns and product updates, so our learnings keep driving better products.

What We’re Looking For

• Experience: 3–5 years in product marketing, product management, or a related role with proven success in launches and GTM campaigns.
• Education: Bachelor’s degree in Marketing, Business, or related field (MBA a plus).

Skills

• Strong analytical skills—you love turning data into clear, actionable insights.
• Excellent communicator with a knack for storytelling and crafting persuasive messaging.
• Experienced in working cross-functionally with product, sales, and creative teams.
• Creative and strategic, but also comfortable rolling up your sleeves to get things done.

What It’s Like Here

At Velociterra, we’re passionate about creating memorable custom products that make people smile, and that spirit extends to how we collaborate every day. You’ll join a fast-moving, cross-functional team where curiosity, creativity, and customer focus drive everything we do.

Why You’ll Love Working Here

• The chance to shape products and marketing strategies end-to-end.
• A collaborative environment where your ideas make a real impact.
• Opportunities for growth and professional development in both product and marketing.
• Competitive salary, great benefits, and flexible work options.

If you’re ready to combine strategic thinking with creative execution and help launch products that truly connect, apply now and come join us!

Additional Information

Velociterra offers great benefits including: PTO, health insurance, dental insurance, vision insurance, 401K matching, on-the-job training, and monthly company lunches. You’ll enjoy working in our safe and inclusive environment. Apply now and come join us!

EOE

Velociterra is committed to a diverse and inclusive workplace. Velociterra is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Job Types: Full-time, Permanent

Pay: $80,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Product marketing: 3 years (Required)

Language:

• English (Required)

Ability to Commute:

• Kent, WA 98032 (Required)

Ability to Relocate:

• Kent, WA 98032: Relocate before starting work (Required)

Work Location: In person

Salary : $80,000 - $90,000